News America Marketing Supports Believe in Heroes™ Campaign This Veterans Day

More than 50 Brands in SmartSource Magazine's Sunday Coupon Insert Also Support the Believe in Heroes™ Campaign

Nov 04, 2011, 09:00 ET from News America Marketing

NEW YORK, Nov. 4, 2011 /PRNewswire/ -- News America Marketing, a division of News Corporation (Nasdaq: NWS), today announced that Sunday's issue of its widely distributed SmartSource coupon insert is dedicated to Wounded Warrior Project's Believe in Heroes™ campaign, which heightens awareness for all that today's veterans have done for our country and encourages Americans to put the veteran back in Veterans Day. More than fifty brands have pledged their support for this cause and are offering coupons with a total value of more than $50.

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Believe in Heroes™ was conceived in 2010 by Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and was expanded in 2011 to bring dozens of major brands and retailers together in support of Wounded Warrior Project and the injured veterans they serve. Acosta is the exclusive CPG industry licensee of Believe in Heroes™.  

Veterans Day, November 11, honors the courage and patriotism of all the men and women who have served in the United States military, and this year the day falls on 11-11-11, a date that comes only once every 100 years. News America Marketing is commemorating this unique anniversary of Veterans Day by joining the Wounded Warrior Project's Believe in Heroes™ campaign to meaningfully honor the sacrifices, challenges, and triumphs our nation's military members and their families experience.

This weekend, SmartSource Magazine will feature a special Wounded Warrior Project insert that will be distributed to over 50 million households. The insert will feature coupon information from Heinz, Clorox and many other favorite household brands, each of which have donated and supported Wounded Warrior Project and the injured veterans the organization serves.

News America Marketing is a strong supporter of our country's service men and women. For the past three years, the organization has sponsored an all-expense paid trip to the Super Bowl for two marines and a guest, and will do so again for the 2012 game. News America Marketing has also held fundraisers in its individual offices for the Wounded Warrior Project as well as Operation Gratitude, an organization that annually sends 100,000 care packages to U.S. service members and their families. This weekend's issue of SmartSource Magazine will be the company's first effort to raise the awareness of the American consumer to this important cause.

"Our support of Wounded Warrior Project solidifies our dedication to the men and women who fight for our country every day. News America Marketing has always been a proud supporter of our armed forces, and being able to dedicate an issue of SmartSource Magazine to such a great cause is an honor for us," said Paul Carlucci, CEO and Chairman, News America Marketing.

Wounded Warrior Project's vision is to foster the most successful, well-adjusted generation of injured service members in our nation's history. Thousands of Wounded Warriors and families receive support each year through programs designed to nurture the mind and body, and encourage economic empowerment.

"We are trying to change the lives of the people who have fought for ours," said Steven Nardizzi, Executive Director, Wounded Warrior Project. "We are thankful for News America Marketing's participation in our Believe in Heroes™ campaign and appreciate their commitment to our nation's wounded veterans."  

Wounded Warrior Project does not accept any government funding, so it is the support of generous Americans that allows the organization to provide programs to aid in the healing of these brave warriors and their families. News America Marketing strongly encourages Americans to visit to take advantage of all the special Veterans Day savings offerings and to make a donation to this worthy cause.

News America Marketing®, a division of News Corporation, is the premier single-source provider of consumer marketing services in the U.S. and Canada. The company's product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to millions of consumers each month via a network of 1,670+ newspapers/publications* and over 56,000** supermarket, drug, office, mass merchandisers and dollar-store locations across the country, including Kroger, Safeway, Publix, CVS, Rite Aid, Walgreens, Staples, Family Dollar and Dollar General.

* Market list effective 7.17.2011

** Based on News America Marketing's SSCM distribution as of April 24, 2011

About Wounded Warrior Project

The mission of Wounded Warrior Project™ (WWP) is to honor and empower wounded warriors. The purpose of WWP is to raise awareness and to enlist the public's aid for the needs of injured service members; to help injured servicemen and women aid and assist each other; and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit

About Acosta Sales & Marketing

With more than 80 years of experience, Acosta is the sales and marketing powerhouse behind more than a thousand of the biggest brands you see in stores every day. With approximately 20,000 associates in 65 locations throughout the U.S. and Canada, Acosta represents a majority of the #1 and #2 brands in the CPG industry today. Acosta provides a range of outsourced sales, marketing and retail merchandising services to effectively move products off shelves and into shoppers' baskets, ensuring that clients achieve their true sales potential. For more information, visit

SOURCE News America Marketing