NewsGator Powers Social CRM Through Integration with Microsoft Dynamics

Social computing leader supports prominent enterprise CRM by establishing a strategic alliance with Microsoft Dynamics

Oct 03, 2011, 11:00 ET from NewsGator

ANAHEIM, Calif., Oct. 3, 2011 /PRNewswire/ -- 

NewsGator today announced it will provide deep integration support for social with Microsoft Dynamics CRM 2011 in the enterprise. NewsGator and the Microsoft Strategic Partner ISV team have created a strategic alliance for a combined social CRM solution. The combined solution will target the social CRM market that Gartner projects will reach $1 billion in worldwide sales by 2012.

NewsGator is the leading enterprise social computing provider for Microsoft and its myriad of office and collaboration platforms, including SharePoint, Azure, Windows Phone 7, Office 365, and now Dynamics. A key feature of NewsGator Social Sites 2010 is its powerful activity stream that enables interactive conversations around all of an organization's critical work. With the Microsoft Dynamics CRM 2011 integration, the Social Sites Activity Stream can centralize events and content generated – including timely updates on sales opportunities, leads, campaigns, events, or contracts.

Knowledge workers interact most productively in the places where content and document repositories live, which is why NewsGator integrates with Microsoft SharePoint.

"The real power of social computing is realized by sharing knowledge across departments, divisions, and geographies," said Microsoft Dynamics CRM Business Development Manager, Lori Vangerud. "By taking the insights Microsoft Dynamics CRM 2011 is providing to sales, marketing, and service organizations, and bringing those insights into the business mainstream, Social Sites is significantly enhancing their value, leading to better performance."

Social Sites will extract salient information from the sales, marketing, and support organizations – including insights drawn directly from customer interactions – and funnel it into the larger enterprise. Workers can stay focused, without losing out on important departmental level activity.

Through its Social Sites 2010 social computing suite, NewsGator will bring valuable CRM insights from this leading provider into the social collaboration platform – the virtual heart of any organization.

"With 40,000 people in 1,000 locations in 70 countries we need to be on point with our communications to best leverage our teams of experts and satisfy our growing client base," said Gregory Adams, EVP, managing director for Global Information Technology, at Jones Lang LaSalle, a financial and professional services firm specializing in real estate services and investment management based in Chicago. "Combining the NewsGator Social Sites activity stream with the events happening in our Microsoft Dynamics CRM system means our staff have an integrated view of information that can be used to more immediately meet the global real estate needs of our clients, rapidly respond to changing market conditions and be more productive in our actions."

For more information about NewsGator, visit Booth 364 at the Microsoft SharePoint Conference 2011.

About NewsGator

As a Microsoft Gold Certified and Depth Managed Partner, NewsGator is helping nearly three million paid users in industries across the globe propel the future of productivity. NewsGator Social Sites delivers robust social technology to the enterprise with proven scalability and security to flagship clients like Accenture, Adidas, Deloitte, Ericsson, General Mills, JPMorgan Chase & Co., Kraft Foods, Merck & Co., Unisys Corporation, and the US Army. No other social software vendor can rival our deep integration with the entire Microsoft stack – reducing your total cost of ownership while increasing adoption, collaboration, and innovation. And for all that, Microsoft honored NewsGator as its 2011 US Partner of the Year. We're making SharePoint and Office365 social. Follow us



SOURCE NewsGator