Newsweek Media Group Bolsters Ad Verification Partnerships

NEW YORK,  Feb. 27, 2018 /PRNewswire/ -- To guarantee maximum transparency with its advertising clients and to ensure that the very highest standards of inventory quality are met, Newsweek Media Group (NMG) has implemented advanced ad verification technology across its entire portfolio of products in conjunction with a leading MRC-accredited partner. 

NMG has used such technology across its portfolio since 2017. As of today, the advanced technology monitors every single impression sold across the entirety of its titles. This includes its flagship Newsweek brand, The International Business Times, Latin Times, Medical Daily as well as its dedicated gaming site, Player.One.  

The implementation allows NMG to not only audit the quality and performance of all impressions generated across video and display, desktop and mobile, whether sold programmatically or direct, but also allows paid impressions to be progressively and efficiently optimized away from both Invalid Traffic (IVT) and traffic sources associated with pop-unders and/or forced tab open ad mechanisms. Additionally, for full transparency and disclosure, it enables clients to have individual access to a full suite of campaign metrics including viewability, sophisticated invalid traffic (SIVT) rate, dwell time and interaction rate.  

"Running and monitoring ad verification technology continuously allows us to maximize viewability and minimize IVT across all of our campaigns," said Alvaro Palacios, NMG's Group Chief Operating Officer. "Enhancing our relationship with an MRC-accredited industry leader enables us to further refine our ad offering and offers our clients access to the best possible traffic quality at any time." 

John Lemp, CEO and founder of Revcontent, a content recommendation platform that has worked with NMG for more than three years, said, "At Revcontent, our commitment to quality is our biggest differentiator. When we started, we chose to partner with only top tier publishers. We deny 94 percent of the publishers that request to join our network. We consider Newsweek Media Group to be one of the most reputable media publishers based on quality scores, both from our own proprietary algorithms and the multiple third-party integrations we have." 

Added Lemp, "Newsweek Media Group's traffic consistently ranks in the top tier of traffic which has garnered it over 3x the average network RPMs."

As part of NMG's goal to offer its clients the highest quality traffic, NMG has also acquired the services of a globally-recognized external advisor to evaluate its business and advertising operations, audience data and verification vendors.

Scott Cunningham will independently assess the company's advertising business performance, as well as the industry certifications it needs to guarantee complete commitment to transparency and quality for its advertising clients.   

Cunningham is the founder of the Interactive Advertising Bureau (IAB) Tech Lab and was one of the architects of the Trustworthy Accountability Group (TAG) including the Business Transparency, Anti-Malware, and Anti-Fraud programs. He previously worked in digital publishing executive leadership roles at MediaNews Group Interactive, Digital First Media, USA TODAY and Gannett. 

Today's announcement is part of a wider commitment by NMG to its advertising clients. Further initiatives, including efforts to make its ads more easily identifiable to clients across the digital supply chain, will be announced in the coming weeks.

CONTACT:

Ken Frydman
Source Communications
M- 917.626.4270
[email protected]  

Mark Lappin | Director of Communications
Newsweek Media Group
T  |  +44 (0) 20 3040 6989
E  |  [email protected]

SOURCE Newsweek Media Group

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