NEW YORK, March 6, 2018 /PRNewswire/ -- Newsweek Media Group (NMG) has been alerted to a piece of potential code that disrupted ad tracking and ad viewability. This piece of code affected IBTimes.sg, IBTimes.co.in and IBTimes.co.uk.
The NMG IT team identified these codes and removed them promptly. NMG is also conducting an internal investigation to identify the individuals responsible and will take the necessary action.
NMG is deploying three major MRC (Media Rating Council) accredited ad verification tools. The company is committed to full transparency on the quality of its ad inventory. NMG will regularly display on its corporate website the IVT (Invalid Traffic) rates as measured by these third party ad verification tools. NMG has enrolled with Trustworthy Accountability Group (TAG) and begun the process of TAG certification for all our publications.
Mark Lappin | Director of Communications
NEWSWEEK MEDIA GROUP
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SOURCE Newsweek Media Group