-- Agreement signed with ABC, Australia's national public broadcaster, to use Newzulu's world-leading crowd sourcing technology for gathering and producing crowd-sourced content from the ABC News audience across Australia.
-- Agreement provides technical and commercial validation of Newzulu's technology, platform and content.
NEW YORK, Dec. 18, 2015 /PRNewswire/ -- Newzulu Limited (ASX: NWZ, Newzulu), the world's leading crowd-sourced media company, that provides coverage, content and technology to news agencies, publishers and brands, is pleased to announce that it has signed an Agreement with the Australian Broadcasting Corporation (ABC), Australia's national public broadcaster, in a collaborative initiative to demonstrate the value of crowd-sourced news. The initial focus of collaboration will be gathering, producing and distributing content related to Australia Day across ABC's television, online and mobile platforms on Australia Day, 26 January 2016.
With the Agreement, content gathered via Newzulu's technology platform has the potential to reach several million Australian television viewers, leveraging the unparalleled reach of ABC News across the country. Content can similarly be downloaded on millions of Australian smartphones, The Agreement with ABC aligns with Newzulu's corporate growth strategy, to license its Newzulu Platform and Newzulu Live technologies to leading publishers, broadcasters and brands. This represents the first major agreement underpinning the Company's strategy to source content for syndication via its technology platform clients rather than through direct outreach.
The Agreement supports development by the ABC of other projects and multi-platform formats leveraging the Newzulu technology offerings. There is an established framework for collaboration, subject to the successful completion of the Australia Day Project, with further commercial engagement and documentation expected by 29 February 2016.
Executive Chairman Alexander Hartman commented: "ABC News is a world renowned innovator in news broadcasting and audience engagement and we are excited that this collaboration will deliver Newzulu's technology and content to millions of Australian televisions, computers and mobile devices through the Australia Day Project. We are delighted to collaborate with ABC News to facilitate and pioneer the development of new special projects and multi-platform formats that leverage the power of crowd-sourced content and are based on Newzulu's technology."
ABC Director of News Gaven Morris commented: "The ABC has given audience members more control over how and when they access information - the next big shift will be exploring how we involve the community as much as we can in our coverage and our investigations. The public will increasingly say, 'I can help you research that' or 'I can contribute something to the coverage'. As a public broadcaster that is something important for us to explore."
| Contact: |
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| Alexander Hartman |
Karen Logan |
| Executive Chairman |
Company Secretary |
| USA investor contact: |
USA media contact: |
| Rudy Barrio |
Len Hall |
| DresnerAllenCaron |
DresnerAllenCaron |
| T: +1 212 691 8087 |
T: + 1 949 474 4300 |
About Newzulu
Newzulu is a crowd-sourced media company that allows anybody, anywhere, with a mobile device and a story, to share news, get published and get paid. Headquartered in Paris, Newzulu operates bureaus in London, New York, Los Angeles, Toronto and Sydney. Further information can be found on www.newzululimited.com.
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SOURCE Newzulu Limited
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