BOSTON, April 12, 2011 /PRNewswire/ -- Nexage (www.nexage.com), the leading provider of mobile advertising solutions for publishers and application developers, today announced the launch of Nexage RTB Exchange,a real-time bidding platform that makes mobile web and application inventory available to real-time bidding-enabled ad sources on an impression-by-impression basis. Nexage RTB Exchange allows RTB-enabled ad sources to leverage their unique media-buying algorithms and access mobile inventory according to their individual business needs while bringing their strong dollar flow to mobile publishers and developers.
Nexage RTB Exchange is an auction-style bidding platform that optimizes publisher and developer revenue by exposing individual impressions to multiple ad sources at once, creating a competitive environment for each impression and driving up eCPMs. At the same time, Nexage RTB Exchange allows RTB-enabled ad sources to access mobile web and application inventory at scale, enabling them to expand their media portfolio with targetable, rich media-ready mobile inventory.
"We were very interested in making our inventory available on an RTB-enabled platform," said Jonathan Gamble, EVP, Commercial & Sales at Goal.com. "We know that there are a lot of dollars flowing into real-time bidding, and Nexage RTB Exchange was the right solution for us to get access to those dollars because it supports both our mobile web and app inventory and because it seamlessly integrates with the other Nexage products we use to manage our mobile ad business."
Nexage RTB Exchange is designed and built to support the tremendous growth in dollar flow that real-time bidding is experiencing, and to maximize its benefits for both suppliers and buyers of mobile inventory by reliably delivering high volumes of ads and ad inventory. Its current infrastructure can scale to support 1000s of bidders and 10s of billions of mobile web and application impressions. It is hosted on Nexage's core platform, which recently passed the one-year/100% up-time milestone, and is specifically architected for scalability and reliability.
"Nexage RTB Exchange is uniquely positioned to deliver tremendous value for buyers and sellers of mobile inventory," said Ernie Cormier, CEO & President at Nexage. "It's delivering a whole new class of buyer - one that's looking for machine-to-machine, real-time transactions and who has pent-up demand for mobile inventory - to sellers of mobile inventory. New money flows into mobile, ad buyers get access to a new type of media and engagement to sell. It's a win-win."
Nexage RTB Exchange is currently integrated with and accepting campaigns from Adfonic, DataXu, Fiksu, Liquid Wireless, StrikeAd, Tapad, and WHERE with dozens of other mobile and online ad sources on-boarding in the coming weeks.
"We are very excited about the launch of Nexage RTB Exchange. Real-time bidding is a critical aspect of how we are able to cost effectively acquire large volumes of mobile app users for our clients," said Micah Adler, CEO at Fiksu. "Nexage RTB Exchange is a robust, reliable solution that will give us access to high volumes of cost-efficient inventory in both mobile websites and apps. It provides true market-driven pricing, allowing us to precisely target our campaigns and achieve the performance we can only get from real-time bidding platforms."
Nexage RTB Exchange is currently available for all publishers and developers of mobile content and real-time bidding-enabled ad sources.
About NEXAGE, Inc.
Nexage strengthens the position of publishers and developers in the mobile media marketplace. We bring a broad set of mobile advertising solutions to market that enable publishers and developers to increase the revenue generated from their mobile content while reducing operational costs. The Nexage product suite includes Nexage Mediation, a full-scale mediation and optimization engine that gives publishers and developers access to 60+ ad sources, an SDK Suite, and Ad-Screening for Publishers; Nexage Campaign, a full-featured, reliable, and cost effective mobile ad server; Nexage RTB Exchange, a real-time bidding platform that executes impression-by-impression, machine-to-machine selling of mobile web and application inventory; and Nexage Rich Media Connect, the industry's first rich media solution that connects rich media ads to ad inventory at scale. Current Nexage clients include Thomson Reuters, Digg, Associated Press, and Photobucket. Additional information is available at www.Nexage.com or follow us on Twitter at @Nexage.