BOSTON, Jan. 27 /PRNewswire/ -- Nexage (www.nexage.com), a leading developer of Mobile Advertising solutions, today announced a partnership with Unanimis, the UK's largest exclusive digital advertising network, specializing in branded and performance display advertising, to integrate Nexage's AdMax platform into its ad network.
The AdMax platform maximizes profitability for premium publishers by reducing the time and cost to manage inventory and revenue, increasing ad fill-rate and eCPM and allowing direct control on how advertising is served on companies mobile sites. Publishers can leverage AdMax as a single point of integration in order to be connected to over 30 ad networks globally. Unanimis will use AdMax to manage advertisers' and publishers' inventory and revenue from their target audiences.
"Unanimis have a large and sophisticated portfolio of advertisers and, as such, we are always looking for partners to provide quality inventory such as Nexage," said Alex Rahaman, Director Mobile, Unanimis. "Nexage also has a robust advertising mediation and optimization platform which will help us as we help our customers maximize their investments in the mobile channel."
"Nexage expansion across the global mobile advertising market has gained traction in Europe and has attracted Unanimis to partner with Nexage," said Dev Gandhi, CEO of Nexage. "2010 promises to be a banner year for mobile advertising. We see tremendous demand building around the world and our strategy is to help evangelize the channel by helping publishers and advertisers maximize their profitability through mobile advertising ecosystem aggregation and streamlining."
Nexage recently deployed its AdMax platform with Reuters.com to manage its global mobile advertising strategy. According to Gandhi, Nexage plans to continue its global expansion in the coming year.
About NEXAGE, Inc.
Nexage is a leading developer of Mobile Advertising solutions that enable companies to maximize profitability from their mobile properties. Founded in 2006, its leading product is AdMax, a hosted Ad Optimization Platform that enables premium mobile publishers to fully control and maximize the profitability of their mobile services. It enables mobile publishers to maximize revenues from mobile ads while reducing internal operating expenses by more efficiently connecting to multiple ad networks.
Unanimis is the largest exclusive digital advertising network specialising in branded and performance display advertising, across internet and mobile. Acquired by the Orange France Telecom Group in Aug 2009, Unanimis now incorporates Orange.co.uk and Orange Mobile Portals into their ad network offering
Unanimis creates value from online audiences for both advertisers and website publishers. For advertisers, Unanimis identifies and targets relevant audience segments to help maximise ROI and meet their marketing objectives. For publishers, Unanimis monetizes their advertising inventory to maximise site revenue from their audience.
Unanimis sells advertising to leading media and advertising agencies and direct advertisers who are looking to reach a relevant audience through the internet and mobile. It meets the advertisers' objectives, whether it is to drive brand awareness, convert a customer through direct response channels or retarget an existing customer.