Next Glass Partners With Total Wine & More To Offer Personalized Deals For The Raleigh Area
The free mobile app now offers in-store personalized deals based on a user's scientific profile at five Raleigh area Total Wine & More stores
WILMINGTON, N.C., June 11, 2015 /PRNewswire/ -- Next Glass, the app that uses science to accurately predict how much users will like a wine or beer, has announced a partnership with Total Wine & More, America's largest independent retailer of fine wine, beer and spirits. This partnership pairs Total Wine & More's expansive assortment with Next Glass' proprietary selection tools and personalized discounts. The initial rollout for the Raleigh market includes all five Raleigh Total Wine & More locations: Crossroads Shopping Center, Brier Creek Shopping Center, Triangle Plaza, Patterson Place and North Hills.
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"Our focus is always about the overall experience for our customers at Total Wine & More," said John Jordan, SVP of Customer Experience at Total Wine & More. "This partnership brings together our deep understanding of wine and beer with a technology that provides insight into our hand-picked selection. The Next Glass app gives our customers confidence, along with some savings. That's a great experience for everyone."
The Next Glass app uses the phone's location and notification system to optimize the Total Wine & More shopping experience. The Next Glass algorithms then match Total Wine & More's impressive selection with each user's unique Taste Profiles™ to offer great deals on bottles they'll love.
"Next Glass is about helping people find great wine and beer," said Kurt Taylor, CEO of Next Glass. "By partnering with Total Wine & More, we're joining forces with a team that shares our passion for this—and we couldn't be more excited. With our app, and their incredible stores, customers can now explore, try new things and find great deals on bottles they're sure to enjoy."
To access the new deals at Total Wine & More, download the app (or the update) in the Apple App Store or Google Play Store.
Next Glass and Total Wine & More will be holding a free wine tasting event in the five Raleigh area Total Wine & More stores on Saturday, June 13, 2015 from 12:00pm ET – 6:00pm ET. The following weekend, on Saturday, June 20, 2015 from 1:00pm ET – 5:00pm ET, Heineken will also be sponsoring a free beer tasting event for consumers age 21+ with Next Glass and Total Wine & More.
For more information on this event, check with your local Total Wine & More store for details.
About Next Glass
Next Glass is the breakthrough app that uses science and machine learning software to provide accurate, personalized recommendations to consumers. Next Glass has analyzed tens of thousands of bottles of wine and beer with a mass spectrometer and stores the "DNA" of each product in its Genome Cellar™, which combines with users' Taste Profiles™ to provide product-specific recommendations. Founded by CEO Kurt Taylor and headquartered in Wilmington, NC, the app was released to broad acclaim, being featured by Apple as a "Best New App" and climbing past Starbucks as the top free Food & Drink app in the Apple App Store the week of launch. To learn more about Next Glass, go to www.nextglass.co.
About Total Wine & More
Total Wine & More is America's largest independent retailer of fine wine, beer and spirits with 116 superstores in 16 states. A four-time "National Retailer of the Year" award winner, the company's vast selection of products, combined with low everyday prices and expertly trained wine associates, provides a unique shopping experience for the customer. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine, beer and spirits retailer in every community that it serves. For more information about Total Wine & More, please visit www.totalwine.com.
Media Contact: North 6th Agency (for Next Glass)
212-334-9753, [email protected]
SOURCE Next Glass
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