NEW YORK, March 4, 2025 /PRNewswire/ -- Next Millennium, a leader in programmatic advertising solutions, is excited to announce a strategic partnership with Ad-Shield to help publishers reclaim lost revenue from ad-blocked traffic. Through this collaboration, publishers leveraging Next Millennium's Full Stack Monetization Engine, one of several publisher solutions, can now access Ad-Shield's cutting-edge adblock recovery technology, enabling them to serve ads to previously unreachable audiences and drive incremental revenue growth.
Adblockers have increasingly impacted publishers' ability to monetize their content, leading to significant revenue losses. The rise of a new generation of aggressive "brutal" adblockers means 20-30% of total ad inventory is now blocked. More than 70% of these blocked impressions are caused by brutal adblockers that evade legacy adblock recovery solutions, leaving a growing share of traffic unmeasured and unmonetized – dark traffic.
Ad-Shield is the first adblock recovery solution focused on recapturing lost ad inventory to dark traffic – in addition to already addressable adblocking traffic – ensuring publishers can serve high-quality ads to the full range of their adblocking audience. By integrating Ad-Shield's innovative technology, Next Millennium is delivering a solution that increases conversions, enhances ROI, and allows publishers to focus on content creation rather than revenue concerns.
"Through our partnership with Ad-Shield, we are empowering publishers with a sophisticated, all-in-one solution designed to manage every aspect of ad monetization," said Lazar Rubin, CEO of Next Millennium. "This collaboration represents a crucial step in ensuring that publishers, big and small, can maximize their revenue potential, even in the face of growing ad-block adoption."
With this partnership, publishers have already seen a daily increase in ad revenue of 8-15% due to Ad-Shield's innovative adblock recovery solution. This partnership underscores Next Millennium's commitment to innovation, providing exclusive brand access, powerful programmatic expertise, and adaptable solutions to meet publishers at every stage of their adtech journey.
"Ad-Shield is thrilled to partner with Next Millennium to deliver meaningful revenue recovery for publishers," said Dustin Cha, Co-Founder & CSO of Ad-Shield. "Adblocked traffic represents a substantial challenge to publishers, but our technology has proven to effectively address and monetize the full range of adblock traffic affecting them today, generating material revenue uplift. Together, we are ensuring that publishers no longer have to accept adblock losses as an inevitability."
As a Google-certified partner, Next Millennium connects publishers to premium demand sources through thousands of private deals and major ad exchanges. With access to exclusive campaigns and cutting-edge technology, Next Millennium seamlessly integrates into publishers' operations, functioning as an extension of their in-house teams to optimize monetization strategies.
For more information about the partnership and how Next Millennium can enhance publisher revenue, visit www.nextmillennium.com.
About Next Millennium
Founded in 2012, Next Millennium is a leading adtech company that connects advertisers and publishers directly with innovative and engaging ad formats to bring together exclusive demand and supply that is unavailable in the open exchange. With a focus on optimizing ad performance without compromising user experience, Next Millennium works with leading agencies and brands to provide premium content and drive stronger conversions for advertisers and higher revenue for publishers. For more information, visit Next Millennium or visit us on LinkedIn.
About Ad-Shield
Ad-Shield is a next-gen adblock recovery solution built to measure and monetize the adblocking traffic that legacy solutions cannot — dark traffic. With its new technology, Ad-Shield helps world's leading publishers address and monetize the previously unreachable audience. For more information, visit Ad-Shield or visit us on LinkedIn.
Media Contact:
Linnea Piket
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Next Millennium Media
SOURCE Next Millennium Media
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