NFL Awards Super Bowl XLIX & LI Décor Program to bluemedia & GMR

League Hires Agencies to Create Visual Experience for Super Bowls XLIX and LI

Jun 27, 2014, 15:30 ET from bluemedia

TEMPE, Ariz., June 27, 2014 /PRNewswire-iReach/ -- The NFL has awarded environmental décor and design responsibilities for upcoming Super Bowls XLIX and LI to bluemedia and engagement agency GMR Marketing.

The pair will be responsible for developing all visual experiences for the décor program surrounding Super Bowls in Arizona (2015) and Houston (2017), with creative environments spanning from in and outside of the respective stadiums to hotels, city centers and airports.

"For a world-class sporting event like the Super Bowl, it is essential to create a system of environments that work together to engage fans in anticipation and excitement," says John Koch, Senior Creative Director at GMR. "We're going to set the stage for Super Bowls XLIX and LI in vibrant, innovative and unexpected ways."

bluemedia will handle production, installation, and on-site logistics of the environmental graphics and large format printing, while GMR will be responsible for creative concept, design, and pre-program management.

"We are extremely excited for this opportunity and believe the team we have created with GMR is going to showcase both of our strengths to elevate the fan experience," explains R.J. Orr, VP of Sales | Partner at bluemedia.

GMR also maintains responsibility for designing and managing the NFL House, the NFL's exclusive, annual hospitality experience during the Super Bowl.

Media Contacts

bluemedia: Joe Holt | | (480) 317-1333

GMR Marketing: Jamie Hannah | | (312) 324-8998

About bluemedia

bluemedia ( is a national provider of large-format printing and structural signage for the sports, events and media markets. Our team of 125+ is dedicated to transforming the marketing industry through innovation and our commitment to Make it Perfect™. Through a combination of cutting-edge technology, one-of-a-kind design expertise, and a non-traditional approach, we help companies get noticed and gain market share through highly relevant brand experiences. It's our passion to Make It Perfect™, and we bring a unique depth of expertise to every project. Building on over 15 years of success, our experience helps clients make their media more dynamic, experiential and effective.  Founded in 1998, bluemedia is headquartered in Tempe, Arizona.

About GMR Marketing

Founded in 1979, GMR ( is an award-winning global engagement marketing agency. We create unforgettable experiences across sports, music, entertainment and lifestyle — helping brands connect with people via their passions. The outcome:  true connections that last.  Our team of 850+ creates, consults and activates in 70 countries, covering every continent from 17 offices in 10 countries. Many of the world's best known brands turn to GMR for insights and analytics; consulting and strategic planning; creative ideation and design; digital, social and mobile marketing; event and hospitality production and much more. In 2013, we helped our clients earn honors including Cannes Lions, Webby, Effie and EventTech awards. In 2014, Sports Business Journal named GMR the Sports Event and Experiential agency of the year. The agency is headquartered in Milwaukee, WI, USA, and is a part of Diversified Agency Services, a division of Omnicom Group Inc.

Media Contact: Joe Holt, bluemedia, 480-317-1333,

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SOURCE bluemedia