NFL Ticket Exchange by Ticketmaster Launches for Super Bowl XLV - Online and Onsite in North Texas

NEW YORK and LOS ANGELES, Jan. 24, 2011 /PRNewswire/ -- Building on the continued success and the satisfaction of NFL fans, the National Football League (NFL) and Ticketmaster are taking the NFL Ticket Exchange to North Texas for Super Bowl XLV.  Powered by Ticketmaster, the Official Ticket Exchange of the NFL provides fans with the ability to buy and sell tickets for Super Bowl XLV through a convenient and secure, League-approved marketplace. Fans can access the NFL Ticket Exchange online at NFL.com/TicketExchange or by calling (888) 635-5944.

The NFL and Ticketmaster are providing football fans added convenience and security with three authorized NFL Ticket Exchange retail locations in North Texas. During Super Bowl week, walk-up retail locations for the NFL Ticket Exchange will be open in Victory Park and at the NFL Experience at the Dallas Convention Center. On game day, the NFL Ticket Exchange will operate from an authorized location at Cowboys Stadium, giving fans the opportunity to pick up their Super Bowl XLV tickets up until kickoff.

Fans visiting the NFL Ticket Exchange at Victory Park and the Dallas Convention Center will also enjoy the chance to win daily prizes, including Super Bowl XLV tickets. From Feb. 2 - 5 each location will be giving away a limited supply of NFL Ticket Exchange branded window clings. Each window cling will feature a unique code that can be redeemed at the Victory Park location for a chance to win a $10 NFLShop.com coupon, to be applied towards a purchase on NFLShop.com (see terms and conditions of coupon for additional details), a $25 NFLShop.com gift certificate, or one of 10 pairs of Super Bowl XLV tickets.

Super Bowl XLV will be played on February 6, 2011, at Cowboys Stadium in North Texas.

About the NFL Ticket Exchange by Ticketmaster

The National Football League (NFL) and Ticketmaster, a Live Nation Entertainment, Inc. (NYSE: LYV) company, have worked together to create the NFL Ticket Exchange by Ticketmaster, the first and only resale marketplace that provides NFL fans looking to buy or sell NFL tickets a safe, convenient, and League-approved resale platform. Through this groundbreaking endeavor, the NFL and Ticketmaster are able to deliver fans exclusive access to barcode-authenticated NFL game tickets when purchased from the NFL Ticket Exchange. Additionally, for the majority of regular season and playoff tickets purchased via the NFL Ticket Exchange by Ticketmaster, fans have instant access to their tickets via Ticketmaster's TicketFast delivery, which provides fans access to print their tickets within hours of each sale, alleviating the need for time-consuming and expensive mail delivery options. The NFL Ticket Exchange by Ticketmaster is accessible from Ticketmaster.com and NFL.com.

SOURCE Ticketmaster