NFL to Establish E-Commerce Shop in Chinese Market

Export Now e-commerce solution to accelerate NFL product offerings in China

Jul 17, 2013, 11:00 ET from Export Now

NEW YORK, July 17, 2013 /PRNewswire/ -- The National Football League has signed an exclusive agreement with Export Now ( to utilize its unique e-commerce strategy to establish an official online store in China. Similar to its current U.S. e-commerce store,, the resulting online store in China will sell apparel, equipment and accessories branded with the logos of the NFL and its 32 teams over an e-commerce platform on China's ( business-to-consumer website. The new online store will debut in September, giving Chinese football fans another way to celebrate the start of the 2013 NFL season and get closer to the NFL.

Export Now's one-stop online platform helps U.S. organizations tap the growing market demand for their products in China.

"Export Now offers the NFL the ability to accelerate our international development and expand our access to the Chinese consumer market," said Richard Young, Managing Director of NFL China. "NFL products are becoming increasingly popular around the world. We are excited at the opportunity to increase the availability of our teams' apparel, equipment and accessories and serve our fans in China."

Export Now founder and Chief Executive Officer Frank Lavin said his company's e-commerce model will allow the NFL to establish a robust flow of footballs, jerseys and other products to Chinese consumers.

"This is a wonderful opportunity to collaborate with one of the truly great sports organizations in the world," Lavin said. "We will create the NFL's first online store catering to China's vast market, where consumer demand for high-quality U.S. products is increasing. The NFL joins a growing number of organizations that are utilizing e-commerce innovations to expand their global business opportunities."

About Export Now
Export Now helps U.S. consumer product companies sell online in China by removing all the barriers to exporting – language, regulations, logistics, distribution – and operating a Chinese language e-commerce store to sell the products directly to Chinese consumers. Export Now distributes products through stores on Chinese e-commerce sites and The company currently supports 110 brands from the United States and around the world. For more information or to sign up, visit, or find us on Twitter or Facebook.

About NFL
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including extensive revenue sharing, competitive excellence, strong franchises across the board, and national distribution. The NFL is the industry leader on a wide range of fronts. Business Week magazine calls the NFL "one of America's best-run businesses."

About NFL China
NFL China was established in Beijing in October 2007, demonstrating the NFL's long-term commitment to China and signifying a significant milestone in the NFL's continuing effort to promote its game worldwide.  In China, the NFL aims to develop and grow its fan base, increasing fan avidity and passion for the game through strategic cooperation with national and regional media partners.  Marketing efforts are focused on flag football development and fan outreach events as well as a very strong social media presence.  The NFL has over 3 million avid fans in China.

NFL China partners with over 25 regional TV broadcasters and digital media outlets across China to air weekly games, highlights and other NFL content.  Additionally, NFL China focuses on grassroots development of football through the University Flag Football League, with teams competing from 36 universities across Beijing, Shanghai and Guangzhou and over 1,000 participating players.  Starting in 2013, the NFL will establish "NFL Home Field" in Beijing, Shanghai and Guangzhou which will bring together all elements that fans appreciate about the League in the US, for a full day of football and community fun: live football games, interactive games, football training clinics, food, drinks as well as NFL star player and cheerleader appearances.

SOURCE Export Now