Nickelodeon Presents First-Ever Victorious Products at Toy Fair 2011

Spin Master Ltd. and Sakar Unveil New Products in Advance of Victorious' Highly Anticipated Second Season

Feb 15, 2011, 13:57 ET from Nickelodeon

NEW YORK, Feb. 15, 2011 /PRNewswire/ -- Nickelodeon Consumer Products today announced the first toy lines for Victorious, with products from Spin Master Ltd. and Sakar International debuting at Toy Fair 2011.  The new Victorious toy lineup will feature innovative products such as fashion dolls, role play, playsets, and consumer electronics.

Since its launch in April 2010, Victorious has been the number-one live action comedy series in its timeslot on all TV with kids 6-11, tweens 9-14, and teens 12-17, reaching 14.4 million kids, 13.7 million tweens, and 11.4 million teens each quarter.  Victorious is a co-production with Sony Music as part of an ongoing global partnership between Nickelodeon and Sony Music.  Victorious is created and executive produced by Dan Schneider, who also created the other Nickelodeon hits iCarly, Drake & Josh, Zoey 101, The Amanda Show, and Kenan and Kel.

"I've had so many incredible things happen to me in the past year...but I never thought I would be co-designing a doll that looks like me," said Victoria Justice, star of Victorious.  "It will be based on my character, Tori from my show, Victorious, and she will sing!  How cool is that?"

"The first season of Victorious was wildly popular with millions of kids, tweens, and teens, and fans are looking for additional ways they can connect with the music and the characters from the show," said Manuel Torres, Senior Vice President, Global Toys and Video Games for Nickelodeon Consumer Products.  "We are very excited to have partners like Spin Master and Sakar become involved with Victorious at such an early stage, by creating toys that allow fans to express themselves and engage with the show in advance of the highly anticipated second season."

Victorious products at Toy Fair 2011 will include:


"Make it Shine" Doll

Now girls everywhere can hear Tori sing to them in their very own home!  The Tori Make It Shine doll not only bears the exact likeness to Victoria Justice, she also sings Make It Shine, the show's hit theme song, just like Tori.  Simply raise the doll's microphone to her mouth to hear her sing.  Raise her other arm in Tori's signature stance to hear her fans go wild!  Girls can relive the exact moment when Tori discovers her amazing inner talent that gets her accepted into the exclusive Hollywood Arts high school program!

(Suggested Retail Price: $24.99; Available: October 2011)

Tori Doll

With an exact likeness to Victoria Justice, the Tori doll comes dressed in fashions straight from the famous "Birthweek Song" episode.  With seven points of articulation, beautiful rooted hair, and a stylish dress replicated straight from the show, girls can play out key scenes with their very own Tori.  

(Suggested Retail Price: $16.99; Available: October 2011)

Locker Decorator

Decorate and personalize your own mini-locker just like the students at Hollywood Arts High School.  These lockers can hold notes, money and other secret items and can be locked away with a combination lock!  Locker Decorator comes with multiple sticker sheets and school-themed accessories.  Available in two different colors.

(Suggested Retail Price: $14.99; Available: October 2011)


The Victorious Microphone gives any girl the chance to express her inner Tori Vega.  You can sing the hit theme song "Make It Shine" along with Tori or try it all on your own with just the instrumental as back up.  Combine with additional sound effects such as a cool back beat and audience applause to make the performance all your own.  Or simply turn the microphone on to amplify your voice for even more exciting ways to perform.

(Suggested Retail Price: $17.99; Available: October 2011)


Beginning this fall, Sakar will begin shipping more than 20 Victorious-branded electronics and computer accessories enabling fans of the series to keep the Victorious spirit at their side in products they use everyday.  

Utilizing Tori Vega's image and other brand assets from the show, Sakar products inspired by Victorious will range from MP3/4 players, boomboxes, and karaoke machines to text messengers, doorbell answering machines, digital cameras, and portable DVD players.  Non-electronic merchandise such as computer sleeves and gaming accessories will join the lineup, again using Victorious branding for devotees who want to display their affection for the series.

Suggested retail prices for Sakar's Victorious collection will range from $9.99 to $99.99.  

About Victorious

Currently in production on its second season, Victorious follows teenager Tori Vega (Victoria Justice) who attends the prestigious performing arts high school, Hollywood Arts.  From her first day at the school, however, Tori feels out of place among the amazingly talented students, especially mean diva Jade (Elizabeth Gillies, Broadway's 13).  But with the help of her older sister Trina (Daniella Monet, A Fairly Odd Movie, Nancy Drew) and new friends including the musically-gifted Andre (Leon Thomas III, August Rush, Broadway's The Lion King, iCarly), brooding bad boy Beck (Avan Jogia, Spectacular!), eccentric Cat (Ariana Grande, Broadway's 13) and lovable but psychologically scrambled ventriloquist Robbie (Matthew Bennett) – Tori realizes that she was born to perform and that entertaining people not only makes her happy but may change her life.  The series features original music performed by Victoria Justice and the ensemble cast.

About Nickelodeon Consumer Products

Nickelodeon Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

SOURCE Nickelodeon