Night Market Emerges as Horizon Commerce--Fusing Technology, Innovation and Horizon Holdings' Muscle to Transform Commerce

Aligned with NEON's cutting-edge technology and bolstered by advancements to our retail media incrementality and digital experience optimization solutions, Horizon Commerce ignites a new era of client-first results

NEW YORK, June 11, 2025 /PRNewswire/ -- Horizon Media Holdings, parent company of the world's largest independent media agency, today announced the rebrand of its commerce agency Night Market as Horizon Commerce. The move marks a significant evolution in the agency's mission and identity, aligning with the fast-changing, $6.4 trillion commerce economy and the rise of AI-powered commerce marketing. 

"Commerce today is always-on, omnipresent, and deeply personal," said Bob Lord, President of Horizon Media Holdings. "Consumers now expect to shop anytime, anywhere—on any device, in any format. Horizon Commerce is built for this compressed, connected reality, giving brands the tools to close the gap between intention and transaction."

Founded in 2020, Night Market earned a reputation for data-driven, omnichannel commerce strategies. Now rebranded as Horizon Commerce, the agency enters a new chapter—bolstered by expanded capabilities including channel management, business outcomes dashboards, and deeper alignment between retail media and digital experience services through its next-generation platform, NEON.

"This is more than a name change—it marks how far we've come and where we're headed," said Randy Browning, president of Horizon Commerce. "We've evolved into a more essential partner in the future of commerce marketing. Horizon Commerce is built to turn marketing from a cost center into a revenue driver – connecting media that engages with digital experiences that convert, and unlocking cross-functional insights to improve business outcomes. Powered by advanced data, technology, AI, creativity, and exclusive platform partnerships, our vision is already delivering results. Aligned with Horizon Media's legacy, we're stepping into a bold, future-focused role as the commerce engine for tomorrow's top brands. And this is just the beginning."

The rebrand underscores a renewed focus on meeting the demands of modern commerce. Horizon Commerce fuels growth through AI-powered automation, turning insights into activation for clients including Revlon and Boiron USA and partnerships with Amazon Ads, Walmart Connect, and Adobe fuel innovation—powered by omnichannel intelligence that unifies paid media, owned experiences, shopper insights, and commerce data.

"Achieving success in today's retail and commerce environment requires seamless integration across media, sales channels, and customer experience. With their AI-driven platform, NEON, Horizon Commerce has empowered us to make faster, smarter decisions—enhancing consumer engagement, influencing purchasing behavior, and driving revenue growth. They are a strategic partner, delivering measurable impact and driving sustainable business growth," said Brian Gearhart, vice president of media and digital marketing at Revlon.

Horizon Commerce's proprietary retail media platform, NEON, is at the core of its offering. NEON helps tackle long-standing pain points in retail and commerce media like fragmented reporting, inconsistent measurement, limited data transparency, and gaps between media spend and sales outcomes. With tools like predictive forecasting, cross-platform optimization, and performance simulation, NEON empowers brands to make better decisions that maximize incremental sales and ROI. 

"Retail media is evolving fast; staying competitive means embracing platforms that can scale with speed and intelligence," said Sha Atakhanov, vice president of e-commerce and digital at Boiron USA. "NEON, gives us real-time clarity across our digital investments—helping us unlock incremental revenue, improve performance, and stay ahead of market shifts."

Backed by an advanced tech stack, Horizon Commerce offers deep expertise in retail media, digital experience and performance creative. Its services include commerce consulting, customer strategy, product creative, sales channel management, owned media optimization and commerce media planning. The goal: to help brands grow smarter through cohesive digital transformation, strategic insights and high-impact execution.

Horizon Commerce
Horizon Commerce is the commerce agency of Horizon Media Holdings, purpose-built to accelerate performance at every point where brand meets buyer. The agency powers the pervasive store—anytime, anywhere, anyhow—across DTC, retail, marketplaces, social, and omnichannel environments. Fueled by predictive data, performance-driven retail media, and seamless shopper/customer experiences, Horizon Commerce drives meaningful growth and measurable incrementality. At the core of Horizon Commerce is NEON—our proprietary retail media platform that transforms data signals into predictive actionable intelligence. Continuously learning from the outcomes it drives, NEON delivers 18% lift in incremental revenue, all with 97.5% predictive accuracy.

About Horizon Media Holdings   
Horizon Media Holdings is the privately-held parent company of Horizon Media, the largest U.S. media agency and the largest independent globally, with additional portfolio companies including – Horizon Next (full-service marketing); Horizon Commerce (commerce); One Horizon (full-service advertising); HS&E (sports and experiential); Blue Hour Studios (social agency); 305 (multicultural); and Green Thread (B2B marketing). Horizon Holdings drives enterprise-level innovation, fosters collaboration across its portfolio, and explores new growth opportunities and technology solutions to help its clients navigate the shifting marketing challenges of today and tomorrow.

SOURCE Horizon Media