Nightly Unveils $25M Initiative to Power the Next Generation of Live Experiences

DALLAS, Sept. 29, 2025 /PRNewswire/ -- Nightly, the Dallas-born cultural movement redefining nightlife for Gen Z, today announced a $25 million initiative to expand its groundbreaking live experiences nationwide.

The plan builds on the success of the Dallas Graduation Concert, where more than 3,500 students came together in May 2025, raising over $62,000 for Make-A-Wish and proving that Nightly was more than a party; it was the beginning of a movement.

For founder Thomas Owen, the decision to commit his life to Nightly came in a single, unforgettable moment.

"I remember seeing the tears of joy roll down the faces of people I had never even met," said Owen. "It sparked something in me. I realized this is my life's work and my calling. The nightlife industry is broken. I want Nightly to be the light in the dark [...] a movement that gives young people purpose, belonging, and memories they will carry forever."

Scaling a Movement

The $25M raised will fuel Nightly's expansion into dozens of major cities across the United States, scaling the Grad Concert Tour into a national tradition and growing the Nightly College Tour, which launches November 7 in Austin with Waka Flocka Flame. Future plans include the Nightly Harvest Festival and the flagship Nightlyverse, a stadium-scale event with a goal becoming "our generations' Live Aid."

Each Nightly experience blends nationally recognized artists, high-energy production, and purpose-driven impact. More than concerts, they are coming-of-age experiences that bring entire communities together around music, memory, and meaning.

Owen, who chose to step away from a traditional college path to pursue his vision, sees Nightly as both a reflection of his past and a blueprint for his generation's future.

"I built Nightly because I never wanted to be trapped in a box," Owen said. "I wanted to create something that allows people to find themselves and be who they truly are without having to wear a mask. Nightly is that space where you come alive, where you belong, where nights turn into memories you'll never forget."

Nightly's Vision

By blending music, philanthropy, and community at scale, Nightly is positioning itself as one of the most ambitious cultural movements of this decade. What began as one city-wide graduation concert in Dallas is now on track to become a national tradition that redefines nightlife for an entire generation.

About Nightly

Nightly is a live events movement creating unforgettable cultural moments for the next generation. Founded in Dallas by Thomas Owen, Nightly blends national touring talent with student-driven promotion to deliver high-energy concerts and experiences that resonate with college audiences. With partnerships including Liquid Death and Fetii, Nightly has raised more than $62,000 for Make-A-Wish and is expanding nationally with a mission to make nightlife meaningful, memorable, and community-driven.

Media Contact: Hanna Tamsi, [email protected]

SOURCE Nightly