NightWise® Redefines Sleep Health to Build the Next Iconic Brand

ATLANTA, April 29, 2025 /PRNewswire/ -- NightWise^®, a science-driven wellness brand, today announced its mission to revolutionize sleep health with a new class of functional sleep solutions. Powered by its patented Intelligent Release Technology^®, NightWise is setting a new standard for how consumers approach healthy, deep sleep — blending clean-label science, emotional lifestyle branding, and true functional innovation.

As sleep remains one of the most underserved pillars of wellness, NightWise^® is redefining what better sleep means for today's consumer. Legacy OTC sleep aids — often sedative-based or one-dimensional melatonin-based and disconnected from holistic health — no longer meet modern expectations.

In their place, NightWise is building an iconic brand that does more than help people fall asleep and stay asleep — it empowers them to wake up recharged, think clearly, and live brighter lives with clean, effective products that connect on a personal level and transform better sleep into an every-night wellness ritual.

"We're not just selling another sleep supplement," said Danny Rinaldi, Founder & CEO. "We're leading a movement to reposition sleep as a cornerstone of modern wellness — much like hydration, fitness, and nutrition have evolved in consumer health. NightWise is designed to be a brand people love, trust, and share."

Following a broader trend of functional wellness brands achieving category-defining success and billion-dollar potential through science-backed innovation and lifestyle-driven marketing, NightWise is now redefining functional sleep. By blending patented science, branding that connects on a personal and emotional level, and authentic celebrity and influencer partnerships, NightWise is building the next iconic brand in health and wellness.

With three differentiated SKUs — NightWise^® Sleep, Sleep + Menopause Relief, and Sleep + Prostate Support — NightWise delivers 2-in-1 wellness solutions that address the root causes of poor sleep, rather than simply masking symptoms. Each product is designed to meet multiple interconnected needs, empowering consumers to sleep better and live better.

"Our Intelligent Release Technology^® is about trust — trusted ingredients, delivered in the right amounts, at the right time, aligned with the body's natural sleep architecture," said Scott Forsberg, Chief Innovation Officer of NightWise^®. "By supporting every critical phase of the sleep cycle — from sleep onset through deep and REM sleep — we help people achieve true, healthy functional sleep."

Building on its early direct-to-consumer success, NightWise is preparing for broader retail expansion, beginning with Vitacost, Kroger's leading e-commerce wellness platform. As the brand scales nationwide, NightWise is positioned for major growth in the fast-emerging functional sleep category. During this transition, the original DTC formulations will remain available online, ensuring a seamless customer experience.

"Great sleep isn't a luxury. It's a health essential," added Rinaldi. "We believe functional sleep is the next white-space opportunity in consumer wellness — and NightWise is positioned to lead the category."

About NightWise^®

NightWise is a functional sleep wellness brand on a mission to help the world sleep better, live better, and thrive. Powered by its patented Intelligent Release Technology^®, NightWise^® offers clean-label, science-backed solutions for every stage of the sleep cycle — helping people experience healthy, deep sleep. Based in Atlanta, NightWise is available online at  www.nightwise.com and will soon be available at select retailers nationwide.

Press Contact:
NightWise^® Brand Communications Team
[email protected] | 404-448-4792

SOURCE NightWise LLC