Nikki Beach Hotels & Resorts To Add To Its Growing Portfolio With The Fall 2015 Opening Of Nikki Beach Resort & Spa Dubai

MIAMI BEACH, Fla., Dec. 2, 2014 /PRNewswire/ -- Nikki Beach Hotels & Resorts, a division of Nikki Beach Worldwide, continues its global expansion by announcing its plans to open a new property in Dubai, United Arab Emirates (UAE) in partnership with Meraas Holding, Dubai's leading development company. Originally revealed by Jack Penrod (founder & owner of Nikki Beach Worldwide) on CNN International's Quest Means Business September 30^th live broadcast, this will be the brand's first property to open in the Middle East. The 52,000 square meter resort features a white sandy beachfront of 400 meters and will include hotel rooms & suites, villas, branded residences, 3 restaurants and an Ultra VIP lounge, Nikki Spa by ESPA, Tone Fitness Center, the brand's world-renowned Beach Club and unique top line amenities.

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"We have been waiting for the right time, location and partners to expand our brand in Dubai and after 10 years of waiting, I am happy to announce that we have finally found the perfect location and the perfect partners (Meraas Holding) to open Nikki Beach in Dubai," said Jack Penrod, founder & owner of Nikki Beach Worldwide. "We are proud to partner up with Meraas and share a common vision to make of this beachfront boutique resort a new benchmark for the luxury lifestyle & hospitality industry," adds Jihad El Khoury, Co-Founder & CEO of Nikki Beach Hotel & Resorts EMEA.

The hotel at Nikki Beach Resort & Spa Dubai will encompass a total of 132 units including 117 rooms & suites, 14 Ultra Beach Villas (1 & 2 bedrooms) and one 1,350 square meter 3 bedroom Ultimate Beach Villa. The villas will feature private gardens and pools while all hotel rooms & suites will offer stunning views of the Persian Gulf and Dubai cityscape. The resort will also include 61 exclusive branded residences with a mix of 1, 2, 3 and 4 bedroom residences and townhouses and a breathtaking 850 square meters penthouse. Guests will be able to indulge in spa treatments and relaxation services at the Nikki Spa by ESPA and work out at Tone, a state-of-the-art gym with classes, personal training services, a tennis court and a diversity of water sport activities. Located within the heart of the property will be Cafe Nikki, featuring an open kitchen and contemporary international style cuisine made with fresh & organic ingredients.  The Nikki Beach Restaurant & Beach Club will be modeled after the same stylish, contemporary look and feel as all of the brand's locations around the world with a pool surrounded by plush, all-white sun beds. Guests will be able to spend their days and evenings indulging in refreshing cocktails, champagne and an extensive menu of delectable dishes featuring signature tastes and spices representative of all the countries Nikki Beach is located across the globe. Located on the 2^nd floor of the main beach club & restaurant building will be an ultra-VIP lounge featuring a caviar & champagne bar.  The resort will also boast a California style specialty seafood restaurant located on the beach.

"In line with Dubai's Tourism Vision 2020, Dubai needs to have close to 160,000 hotel rooms to host the targeted numbers of visitors anticipated by the year 2020. With this as a key driver, Meraas is expanding its portfolio in the hospitality industry, developing projects that will not only add to the number of rooms in Dubai but also bring in a new dimension of luxury and experience to the hospitality industry in the country. We are happy to partner with Nikki Beach and Resorts to introduce a new concept that will enrich the offering in Dubai," said Cherif Hosny, Chief Hospitality Officer, Meraas Holding.

Inspired by the design vision of Jack Penrod, Nikki Beach Resort & Spa Dubai has been designed in collaboration with DSA Architects International with interiors by Gatserelia Design. The luxurious 5 star resort will be conveniently located on Pearl Jumeira, a reclaimed island positioned to become an elite address for beachfront peninsula living, catering to individuals who enjoy the seclusion of an island, yet remain connected to the hustle of the city. Pearl Jumeira is just minutes away from downtown Dubai and the business & financial districts and only 15 minutes away from Dubai International Airport.

The global luxury lifestyle & hospitality brand currently has 12 locations around the world.

ABOUT NIKKI BEACH WORLDWIDE
In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach; the ultimate beach club concept that combines the elements of entertainment, dining, music, fashion, film and art into one. Called the "Sexiest Place on Earth," by The London Observer and recently earning the coveted #1 spot on the Travel Channel's World's Sexiest Beach Bars list, Nikki Beach continues to make its mark in the hottest addresses and trendsetting locales worldwide. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle & hospitality brand comprising of a Beach Club Division; a Lifestyle Division (including an exclusive branding & clothing line found at the Boutiques located at all Nikki Beach locations, a music label and Nikki Style Magazine, a luxury travel, fashion & lifestyle publication produced three times a year); a Special Events Division, a Hotels & Resorts Division and Nikki Cares, a 503K Non Profit Charity Division.

Nikki Beach can now be experienced in thirteen cities, in nine different countries: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Phuket, Thailand; Bali, Indonesia and pop-up locations in Cannes, France during the Cannes International Film Festival and in Canada during the Toronto International Film Festival. The Hotels & Resorts division has a current location in Koh Samui, Thailand and in Porto Heli, Greece and in 2015, will open a hotel property in Dubai, UAE. For more information, please visit www.nikkibeach.com and www.nikkibeachhotels.com

ABOUT MERAAS HOLDING
Meraas Holding is a Dubai-based development company with operations and assets in the UAE and overseas. The company has established itself as a key innovator in UAE and follows a clear mandate to strengthen Dubai's global position. Through its portfolio of refreshingly innovative landmark concepts, Meraas aims to redefine industries across multiple sectors. Meraas has also forged collaborative relationships with key partners who will add value to its offering. The company has launched several projects in the tourism, retail, leisure and entertainment sectors. 

PRESS CONTACT:
Julie Fogel, Global PR & Communications Director
[email protected]

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SOURCE Nikki Beach Worldwide