Nikki Beach Returns to 37th Toronto International Film Festival (TIFF)

The Global Luxury Lifestyle Brand to take Residence on the Rooftop Patio of The Spoke Club September 6th - September 11th, 2012

News provided by

Nikki Beach

Jul 26, 2012, 10:00 ET

MIAMI BEACH, Fla., July 26, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- Nikki Beach Worldwide, the global luxury lifestyle brand that introduced the world to the ultimate beach club concept, is thrilled to announce its return to Toronto with a pop-up location during the 37th Annual Toronto International Film Festival. From September 6th through September 11th, 2012, Nikki Beach will take residence on the rooftop patio of The Spoke Club, the prestigious venue located on King Street West in the heart of downtown Toronto. Nikki Beach will recreate its signature chic all-white environment for both members of The Spoke Club and newcomers alike to indulge in the unique ambiance that is found at Nikki Beach locations around the world. The Spoke Club has established itself in Toronto as the preeminent social refuge for high profile opinion-formers and leaders from the creative community.

"For the past 10 years, Nikki Beach has been a proud supporter of the film industry by participating at film festivals around the world including Cannes International Film Festival (10 years), Venice International Film Festival (3 years) and now going into our fourth consecutive year (of having a location) at the Toronto International Film Festival," said Lucia Penrod, Co-Founder and Director of Brand Standards of Nikki Beach Worldwide. "We look forward to being back in Toronto and providing our loyal customers and film industry friends with the familiar and comfortable venue - for fun & business - that they have grown accustomed to over the years!"

For the 4th consecutive year, Nikki Beach Toronto will provide industry elite, journalists and film lovers alike with an elegant and welcoming alternative to dine, unwind, relax and celebrate during the festival. Guests will enjoy the classic white decor, delicious cuisine, crisp flowing champagne, thrilling playlists spun by world renowned DJs and the beautiful jet-set crowds found at all Nikki Beach locations around the globe.

Over the years, Nikki Beach Toronto has been the location of choice for private events, corporate business lunches and dinners, press junkets and movie premiere celebrations including a press conference hosted by singers Bono and K'naan where they discussed the plight of poverty in Somali and announced their involvement with Somali-led projects to alleviate poverty, famine and health threats; the "Take This Waltz" premiere after-party with cast members Seth Rogan and Sarah Silverman; Giorgio Armani's 10 Year Anniversary Dinner Party and a La Perla Fashion Show, to name a few. Notables including Adrian Grenier, Bono, Clive Owen, George Clooney, Gerard Butler, Harvey Weinstein, Juliette Binoche, Kim Cattrall, Marion Cotillard, Mena Suvari, Rachelle Lefevre, Sarah Silverman, Seth Rogan, Will.I.Am and Woody Harrelson have all been spotted at Nikki Beach Toronto since its inception at the Toronto International Film Festival in 2009.