WASHINGTON, June 27, 2016 /PRNewswire/ -- #1 authority on Natural Hair, and best-selling author Nikki Walton has partnered with Dark and Lovely—the brand that has empowered women for more than 40 years, and the first to create hair color specifically for African-American women— to launch her new book When Good Hair Goes Bad: Tips and Tricks for Restoring Your Gorgeous, Healthy, Natural Hair. The groundbreaking partnership is a long-term effort to provide consumers with free access to the most up to date and objective information for the maintenance and care of natural hair.
Walton's first book became an instant classic selling tens of thousands of copies in its first weeks, making both Publisher's Weekly and The Washington Post Best-Seller's Lists, and receiving an NAACP Image Award nomination for "Best Debut Author". When Good Hair Goes Bad is the necessary follow up that will arm women with the knowledge they need to: re-moisturize, refortify, regrow, and recover from any damage they may have inflicted on their crowning glory. This collaboration is designed to get the information into as many hands as possible through the coupling of a digital product and nationwide retail partnerships. Its pioneering digital distribution and promotional campaign reflects changing patterns in how consumers get their information.
Of the partnership, Walton says, "With my second book, I wanted to get this useful guide into the hands of as many consumers as possible and that required partners that have interest in empowering women, as well as reach equal to my own. That's not easy and that's not cheap. Luckily, in Dark and Lovely, the 1st name in ethnic hair care, I've found capable and fearless partners with big imaginations. Make no mistake, this isn't a commercial, this is my 'real' book and we plan to revolutionize the way manufacturers and consumers meet at the point-of-purchase."
About Nikki Walton:
Nikki Walton is a licensed psychotherapist, television personality, and famous lifestyle and beauty blogger. She is the founder of CurlyNikki.com, the largest and most credible online source about natural hair care. She's also the author of the best selling and NAACP Image Award nominated book, 'Better Than Good Hair' (Harper Collins, 2013).
About Dark and Lovely:
Dark and Lovely is proudly dedicated to the legacy of serving haircare and styling needs of African-American women. As a subsidiary of L'Oreal USA Multi-Cultural Beauty Division, Dark and Lovely continues to unveil breakthrough hair innovations for women of color, including: Au Naturale, which takes the guesswork out of styling and caring for natural hair, and Fade Resist Rich Conditioning Color, a no drip crème haircolor available now with new extra nourishing conditioner infused with Triple Fruit Oils – shea, avocado and olive – to deliver color so rich, so ultra-conditioning it lasts for up to 8 weeks. For more information, visit www.darkandlovely.com.
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SOURCE Nikki Walton