NIRON MAGNETICS OPENS NIRON EXPERIENCE CENTER TO SHOWCASE RARE-EARTH-FREE IRON NITRIDE MAGNETS IN ACTION

New Minneapolis center showcases Niron's magnets in motorcycles, e-bikes, EV motors, pumps and audio, ahead of 2027 production start in Sartell, Minn.

MINNEAPOLIS, Nov. 12, 2026 /PRNewswire/ -- Niron Magnetics, the leading manufacturer of rare-earth-free Iron Nitride permanent magnets, today celebrated the grand opening of the Niron Experience Center (NEC), a hands-on showcase where customers and partners can see, hear and test Niron's high-performance magnet technology across real-world applications.

Located at 2505A NE Kennedy St. in Minneapolis, the NEC features product examples made by Niron customers across e-mobility, automotive, industrial and audio markets. All are powered by Iron Nitride magnets made from abundant iron and nitrogen, with no rare earths or other critical minerals.

"Permanent magnets are everywhere — in the motors that move vehicles, the pumps that cool data centers and the speakers that bring music to life," said Jonathan Rowntree, CEO of Niron Magnetics. "The Niron Experience Center gives a window into how far Niron has come from its early days in the lab to our successful scaling and building with customers. Iron Nitride magnets are performing across an enormous range of applications today. Every product in this room is proof that American manufacturers can build high-performance motors and devices without depending on rare earths sourced overseas."

Highlights on display at the Niron Experience Center powered by Iron Nitride magnets include:

• Motorcycle — an electric motorcycle from Matter
• EV traction motor — an electric vehicle traction motor designed for breakthrough efficiency made with Alvier Mechatronics and Drive System Design
• Thermal management pumps and motors — with multiple models delivering across industrial applications to cool liquids and air
• E-Bike — a removable electric drive system from Bimotal
• Stellantis automotive audio — in-car speaker from ALPS Alpine and FaitalPRO
• HiFi listening room — a dedicated space featuring YG Acoustics speakers with Scan-Speak drivers in the tweeters and woofers designed for more consistent sound performance

The opening comes as Niron prepares to begin production at its manufacturing plant in Sartell, Minn., in 2027. Most permanent magnets used by U.S. manufacturers are produced overseas, and Niron's Iron Nitride technology offers a domestic alternative built on abundant materials.

The grand opening program included a ribbon cutting and guided tours of the center's product displays and demonstrations. Rowntree and Niron's executive leadership team were on hand to meet with media and supporters.

About Niron Magnetics

Headquartered in Minneapolis, Niron Magnetics is commercializing the world's first rare-earth-free Iron Nitride permanent magnets through a proprietary manufacturing platform designed to scale advanced materials innovation. The company's technology enables high-performance permanent magnets made without rare earths or other critical materials, supporting more resilient and domestic supply chains. Today, Niron's magnets power applications across artificial intelligence infrastructure, automotive, industrial, and consumer electronics. As the company scales manufacturing, its broader materials platform is creating new opportunities to develop the next generation of materials that power motion.

To learn more about Niron's rare-earth-free magnet technology and its efforts to establish large-scale domestic manufacturing, visit nironmagnetics.com.

SOURCE Niron Magnetics, Inc.