Nirvik Singh to Join Monks International Leadership Team and, as a First Step, Lead EMEA Business, Accelerating Regional Growth and Real-Time Marketing

Former Grey Group Global COO and President International brings over 35 years of global marketing leadership to scale Monks' unitary model, uniting creative craft, media intelligence, and technology across Europe, the Middle East, and Africa.

LONDON and AMSTERDAM and MUNICH and DUBAI, UAE and RIYADH, Saudi Arabia, Sept. 21, 2026 /PRNewswire/ -- S4Capital's Monks, the global digital-first marketing, advertising, and technology services company (S4Capital plc, SFOR.L), today announced the appointment of Nirvik Singh to the Executive Leadership Team, initially focusing on its EMEA business as CEO EMEA Marketing Services, effective 1 October 2026. Singh, who joined the S4Capital Board of Directors as an independent Non-Executive Director in May 2025, steps into the regional executive leadership role to accelerate commercial momentum, unify multi-market operations, and scale Monks' integrated, real-time marketing offerings across Europe, the Middle East, and Africa. As a result, he will retire from the S4Capital Board.

Building on the continued strengthening of Monks' senior leadership across EMEA, Singh will work closely with Chief Revenue Officer EMEA Alex Oberberg, appointed earlier this year, and the EMEA country managing directors. Reporting directly to Bruno Lambertini, Monks CEO, Marketing Services, Singh will lead the region's business, bringing together brand strategy, creative craft, content orchestration, and data-driven media under Monks' unitary operating model.

Singh brings more than 35 years of global marketing, communications, and operational leadership across five continents. Most recently, he served as Global Chief Operating Officer and President International at Grey Group, overseeing business operations across Europe, Latin America, the Middle East, Africa, and Asia-Pacific. Throughout his career, Singh has partnered with marquee enterprise brands, which include Procter & Gamble, The Coca-Cola Company, Volvo, BAT, and Haleon, navigating complex regional dynamics while orchestrating creative strategy, technology, and commercial impact.

"Nirvik's appointment marks an exciting milestone for Monks as enterprise CMOs increasingly move away from the fragmented rosters, conflicting incentives, and slow cycles of legacy holding companies," said Bruno Lambertini, Monks CEO, Marketing Services. "Modern brands must move at the speed of culture. To achieve that real-time relevance, clients need an agile partner who breaks down the artificial barriers between creative, media, and tech. Having worked closely with Nirvik on our Board, I know his operational rigor, global network expertise, and shared conviction in our unitary model make him uniquely equipped to scale our EMEA presence."

"Marketers today face an acute tension: they need operational efficiency under tight budgets, but cannot compromise on brand craft, distinction, and measurable growth," said Nirvik Singh, CEO EMEA Marketing Services. "Monks was built from day one as a unified engine. By pairing world-class creative craft with real-time media intelligence and enterprise AI orchestration, we empower brands to show up authentically in cultural moments and drive immediate business results. I'm thrilled to transition from the Board into the international leadership role, working with our teams across EMEA to help clients navigate that tension and accelerate the region's next phase of growth."

Looking ahead to 2027, Singh's leadership will drive a bold expansion phase across EMEA, fueled by next-generation enterprise partnerships and the broader rollout of Monks.Flow — Monks' proprietary AI and workflow platform. By embedding real-time media intelligence, human-in-the-loop creative curation, and automated content orchestration deeper into client workflows, Monks enters 2027 uniquely positioned to redefine how global brands achieve cultural relevance, operational efficiency, and commercial impact across the region.

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger's Programmatic Power Players list every year (2020-24). Named Adweek's first AI Agency of the Year (2023) and The One Show's inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group's 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

About S4 Capital

S4Capital is a purely digital advertising and marketing services business built for global, multinational, regional, and local clients and millennial-driven influencer brands. The business operates through two data and digital media driven Practices: Marketing Services and Technology Services, emphasising "faster, better, efficient and more" execution in an always-on consumer-led environment. Its unitary structure positions the Company as a systems integration partner delivering real-time relevance in the post-agency era.

The Company now has approximately 6,150 people in 34 countries with approximately 81% of net revenue across the Americas, 14% across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a geographic split of 60%:20%:20%. Marketing Services accounted for approximately 91% of net revenue and Technology Services 9%. The target allocation is a practice split of 75%:25%.

Sir Martin Sorrell was CEO of WPP for 33 years, building it from a £1 million 'shell' company in 1985 into the world's largest advertising and marketing services company, with a market capitalisation of over £16 billion on the day he left. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.

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