FRANKLIN, Tenn., Aug. 1, 2012 /PRNewswire/ -- Nissan Americas today announced the appointment of Fernando Menezes as director, corporate communications, Nissan Brazil, as the company continues its business growth throughout Brazil and the Americas region as a whole.
Menezes, currently general manager, Nissan corporate and brand communications, Nissan Europe, will report to Francois Dossa, vice president, administration and finance, Nissan Brazil, and David Reuter, vice president, corporate communications, Nissan Americas.
As Nissan continues to experience rapid growth in the world's fourth-largest automotive market, Menezes will lead communications efforts for the company and also be responsible for Nissan's Rio 2016 Olympics sponsorship. Nissan, the fastest-growing automotive brand in Brazil in 2011, will launch 8 new products in Brazil by 2016.
"We are happy to welcome Fernando back to Brazil where his comprehensive knowledge of Nissan, the market here and his wealth of communications experience will help us achieve our market share goal of 5 percent by 2016. Brazil is an important engine of growth in Latin America, and Fernando's communications leadership will help us tell our story of expansion and investment," said Dossa.
Menezes joined Nissan in 2002 as manager, communications, Nissan Brazil, and moved to Nissan Motor Company, Ltd., in 2008 to become general manager, communications, Latin America, Africa, Middle East, China and Southeast Asia. In April 2010, he was named general manager, global product and technology communications, and in October 2010, he moved to Switzerland to assume his current role.
Menezes holds a master's degree in administration from Fundacao Getulio Vargas and specialization degrees in communications from Escola Superior de Propaganda e Marketing and in global strategic marketing from Kellogg School of Management.
The change is effective Aug. 1.
About Nissan Americas
In the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com.
Nissan Motor Co., Ltd., Japan's second largest automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award and 2011 World Car of the Year.