Nissan Passion Genome To Link People And Their Passions Using Social Media

NASHVILLE, Tenn., Oct. 17, 2013 /PRNewswire/ -- Our passions are what make us who we are. They add purpose, perspective and joy to our lives, they bring us closer to our friends and relatives and they spark connections between perfect strangers. To release the power of our passions and demonstrate how shared interests bring people together – and to promote the all-new 2014 Versa Note – Nissan is launching an interactive and shareable social media experience known as the Passion Genome.

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Via Facebook and at PassionGenome.com, participants will see the passions they share with their friends illustrated in a Passion Portrait, a personalized, interactive visualization of themselves. After exploring their top-six passion categories, users can explore the entire Passion Genome to see where they fit within an expanded virtual universe of people and passions from across the world. Anyone who creates a Passion Portrait and shares it via Facebook or Twitter using the #MyPassionPortrait hashtag will be entered for a chance to win one of eight $1,000 gift cards from Amazon.com and have their portraits featured on PassionGenome.com.

"We are all part of a greater whole, and the rapid growth of social networks has made that clearer than ever before," said Jon Brancheau, vice president, Marketing, Nissan North America. "The Passion Genome displays passions and connections in an extraordinary and fascinating way, and we at Nissan can't wait to see how it resonates with everyone who explores it."

The Passion Genome was inspired by the 2014 Nissan Versa Note, a second-generation hatchback with a sculpted, modern and energetic look that reflects the active lives of its target buyers. The Versa Note is an exceptional combination of versatility, technology and value that boasts a substantial 40 miles per gallon (mpg) highway fuel economy and best-in-class total interior volume.*

It's a kid friendly and adult-comfortable vehicle that enables owners to take their friends and family anywhere they want to go. The Versa Note is your door to doing more of all the things you love to do.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

*AutoPacific segmentation. MY14 Versa Note v. 2013 Economy Compact Class, 5 passenger vehicles, excluding electrics and hybrids. 2013 EPA estimate for 2014 Versa Note 40 MPG Hwy.  

SOURCE Nissan