Nissan Teams Up With Hood To Coast Relay® and the American Cancer Society for 30th Anniversary of the Largest Relay in the World

"Innovation for Endurance" Program brings 100% electric Nissan LEAF to the event

Aug 09, 2011, 11:37 ET from Nissan North America

SEASIDE, Ore., Aug. 9, 2011 /PRNewswire/ -- As part of the "Innovation for Endurance" program, Nissan is proud to be named official automotive sponsor of the 30th annual Hood To Coast relay competition. Nissan joins the "Mother of All Relays" in collective goal of raising $550,000 to benefit the American Cancer Society and continue the fight against cancer one step at a time. The zero-emission Nissan LEAF will join the display by Nissan and Rodale, Inc. at the finish line for the Hood and Portland To Coast Relays on August 26-27, 2011.

"We are very, very lucky to have the best partners around," Hood To Coast Director of Marketing and PR, Jude Hubber, said of the collaboration, "Nissan is definitely bringing their A-game to the 30th Anniversary Hood To Coast Relay."

Jon Brancheau, vice president of Nissan Marketing for Nissan North America, Inc., echoes this sentiment saying, "Nissan is proud to support in the fight against cancer by joining with Hood To Coast Relay for its 30th Anniversary event to help raise awareness and funds for the American Cancer Society."

At the interactive display, Nissan will invite spectators to learn more about electric vehicles, participate in a bike challenge, design a t-shirt and check out the 100% electric Nissan LEAF. The "Innovation for Endurance" program by Nissan and Rodale, Inc. connects Nissan and its "World Car of the Year" with a series of high-profile running and cycling events nationwide. The pillars of the program are the health and fitness "Innovators" who offer state-of-the-art tips on the "Innovation for Endurance" Facebook page, aimed at encouraging consumers to take their performance to a new level.

To learn more about the Innovation for Endurance program and to stay up to-date on fitness tips and event listings, visit

The return to the Portland, OR area is especially exciting for Nissan because of its significance as one of the first primary launch markets of the Nissan LEAF. It is fitting to be supporting endurance for health and the environment with the LEAF at Hood To Coast, so close to the 2010 Drive Electric Tour stop in Hillsboro and one of the first LEAF delivery locations in Portland. Our return is an ideal way to celebrate the newly re-opened reservations in Oregon for the MY12 Nissan LEAF.

About Hood and Portland To Coast

Hood and Portland To Coast is the American Cancer Society's second largest DetermiNation event in the country, and with nearly 20,400 participants covering 200 miles; the Relay is easily one of the nation's most popular races. The American Cancer Society, a longtime partner and beneficiary of the race, combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. For more information, visit For additional information on Hood and Portland To Coast visit

About Nissan Americas

In the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.  Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency in 2010 and 2011. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at

About Nissan

Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at

About Rodale, Inc.

Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore's An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit

SOURCE Nissan North America