Nissan's Fifth Year of Team LIVESTRONG® Challenge Sponsorship Ramps Up in Philly

PHILADELPHIA, Aug. 8, 2011 /PRNewswire/ -- The zero-emission Nissan LEAF will join the "Innovation for Endurance" display by Nissan and Rodale, Inc. for the 2011 Team LIVESTRONG® Challenge Philly, August 20-21. In the fifth year as the official automotive sponsor of the Team LIVESTRONG Challenge series, Nissan is proud to bring the "World Car of the Year" to the event, as Nissan shares its mission of encouraging healthy lifestyles.

At this year's two-day, multi-distance run and bike ride, Nissan will continue enthusiastic presence with the interactive "Innovation for Endurance" display that invites spectators to learn more about electric vehicles, participate in a bike challenge, design a t-shirt and check out the 100% electric Nissan LEAF. Visitors can also enter for a chance to win a new Nissan LEAF as they explore the display housed on the Montgomery County Community College campus Saturday and Sunday.

"LIVESTRONG is grateful to Nissan for once again supporting the LIVESTRONG Challenge series," said Doug Ulman, LIVESTRONG president and CEO. "We applaud Nissan for its dedication to sustainable practices and for creating the Nissan LEAF that provides cleaner air to the benefit of public and environmental health."

"Nissan is proud to support the fight against cancer by joining LIVESTRONG for these events," said Jon Brancheau, vice president, Nissan Marketing for Nissan North America, Inc. "The innovation behind Nissan LEAF zero emissions pairs well with the innovative approach LIVESTRONG takes in serving people affected by cancer."

The "Innovation for Endurance" program by Nissan and Rodale, Inc. connects Nissan and its "World Car of the Year" with a series of high-profile running and cycling events nationwide. The pillars of the program are the health and fitness "Innovators" who offer state-of-the-art tips on the "Innovation for Endurance" Facebook page, aimed at encouraging consumers to take their performance to a new level.

For additional information on LIVESTRONG, visit www.LIVESTRONG.org. To learn more about the Innovation for Endurance program and to stay up to-date on fitness tips and event listings, visit www.facebook.com/InnovationforEndurance.

About LIVESTRONG/Lance Armstrong Foundation

LIVESTRONG serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand – LIVESTRONG – and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Known for its iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 million for the fight against cancer. For more information, visit LIVESTRONG.org.

About Nissan Americas

In the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency in 2010 and 2011. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com.

About Nissan

Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.

About Rodale Inc.

Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore's An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.

SOURCE Nissan North America