Nitto Tire Moves Into Premium Digital Content With Launch Of DRIVING-LINE.COM

Stand Alone Site Featuring Expert Editorial, Stunning Photography and Engaging Story Telling

Feb 02, 2012, 08:08 ET from Nitto Tire

CYPRESS, Calif., Feb. 2, 2012 /PRNewswire/ -- Nitto Tire, a leading producer of high performance tires is expanding its digital footprint by creating an original premium content channel through new online destination (separate from,  Nitto Tire delves into content creation with this site, where it hopes to establish itself as a top destination for auto aficionados, casual car lovers and fans of high quality auto-focused stories. Content topics will range from local stories to some of the most exclusive and exotic automotive destinations in the world.  Each month, will feature the best in automotive online digital content found anywhere on the web.

Sample stories at launch include:

  • Ayrton Senna – A profile piece on the Formula One champion driver and motorsports icon who tragically died in a race related crash at the early age of 34.  Senna was also the subject of a self-titled documentary on his life which won multiple international awards and critical acclaim.
  • Aston Martin – Taking a look at one of the most respected and aspirational automotive brands in the world, focuses on the last hand built model, the Vanquish.  Car enthusiasts will be green with envy as they read how editors take the car out for a spirited spin around the famed Isle of Man.
  • BMW – Fans get to take a virtual visit to the BMW Museum in Munich, Germany, as takes a look at the heritage of the famed brand through cutting edge photography and compelling editorial.

Driving-Line will feature top contributors from traditional print to the internet's most influential enthusiasts and bloggers.  The site will strive to contain the most beautiful and eye-catching photography outside of a museum.  There will also be a strong social component where readers are encouraged to participate by sharing their views, favorite stories and pictures through Facebook and Twitter. 

For more information, please visit

About Nitto Tire

Nitto Tire ( develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States – Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, Calif., 90630.

Media Contact: Irving Der
Rogers & Cowan

SOURCE Nitto Tire