Nitto Tire Partners With DJ Steve Aoki

Collaboration Includes Series of Creative Programs and Facebook Campaigns - Exclusive Track, "Birthday Bash" November Concert, Apps, Contests and "Drift with Steve Aoki" Grand Prize

Jun 27, 2012, 08:30 ET from Nitto Tire

LOS ANGELES, June 27, 2012 /PRNewswire/ -- Nitto Tire, a performance tire manufacturer for racing, off-road and street vehicles, is bringing a fresh, new attitude to the high performance tire market by announcing today its partnership with electro house musician and producer Steve Aoki. The collaboration will encompass a comprehensive promotional campaign featuring various creative programs centered on Facebook, which will include the streaming of an exclusive track, Aoki's "Birthday Bash" concert in November, new apps designed exclusively for the promotion, fun contests, and a "Drift with Steve Aoki" grand prize.

"I love that Nitto is a Japanese built company. I'm a Japanese-American, so it means a lot to me to work with a company that came from the underground," said Steve Aoki. "Very similar paths coming together, and then we're kind of forging at the party."

"Nitto Tire's philosophy is grounded in passion and innovation, so partnering with Steve Aoki was an easy decision," said Tomo Mizutani, president of Nitto Tire USA. "Aoki's music reflects his unabashed personality to innovate in his field, and he continuously strives for creativity. That's the kind of energy we want to bring to the market, and collaborating with a talent like Aoki will drive this dynamic of the Nitto brand to consumers and enthusiasts alike."

Through its partnership with Aoki, Nitto will deliver exclusive content and fun, innovative ways for fans and enthusiasts to engage with the Nitto brand on Facebook. The company hopes to draw the attention of Aoki's passionate fan base to help bridge the music and tire communities.

Nitto's creative collaboration with Aoki will include:

  • "Come with Me (Doorly Remix) Fueled By Nitto" – Nitto will release an exclusive track by Aoki in August, which fans can stream on Nitto's Facebook page.
  • "Insomniac Presents Steve Aoki's Birthday Bash Fueled by Nitto" – Aoki will host a concert in celebration of his birthday – with special performances – at The Shrine Auditorium in Los Angeles on November 21st.
  • "Drift with Steve Aoki" Contest – Five lucky winners will be flown to Los Angeles for VIP access to Aoki's "Birthday Bash" concert, which includes a meet-and-greet with the inimitable DJ. One grand prize winner will drift with Aoki and acclaimed Nitto drift driver Matt Powers on a set of Nitto ultra high performance street tires.
  • "Cake Maker" Custom Facebook App – Created by Cie Studios, this unique app will allow fans to create a cake in the shape of a Nitto tire and submit it for a chance to have their edible masterpieces presented to Aoki during his "Birthday Bash" concert in November.

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About Steve Aoki
In the music world, DJ Steve Aoki has made a name for himself through his electro house DJing, musical collaborations, record producing, remixing and founding of his own record label, Dim Mak, which now has over 250 releases. He's been on the scene since the late '90s and has continued to build his fan base through various musical explorations. He is currently ranked #42 out of the global DJ Top 100 list and regularly pulls in crowds of 150,000+ at music festivals all over the world. His music has a universal appeal, attracting many groups of people to his spectacular beats and amazing shows. Wonderland, his latest solo album, was released in January 2012 and features a slew of big name guest vocalists and musicians, including LMFAO, Kid Cudi, Travis Barker, Zuper Blahq, Rivers Cuomo, Lil Jon and Wynter Gordon. It debuted at #59 on the Billboard 200 (#6 on the electronic charts, #7 independent albums, #15 digital albums). In addition, he has also released several singles collaborations with well-known artists such as Armand Van Helden (of Duck Sauce), Afrojack, Laidback Luke and Tiesto and helped launch the careers of artists such as Bloc Party, MSTRKRFT, The Bloody Beetroots, Klaxons and The Gossip. Steve Aoki's 'Wonderland Remixed' album hits stores on July 10th including remixes from Laidback Luke, Moguai, Clockwork, Dillon Francis, Tommy Trash, and many more.

About Nitto Tire
Nitto Tire ( develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States – Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, Calif., 90630.

Media Contact:
Carol Lee | Irving Der
Rogers & Cowan
310-854-8168 | 310-854-8194

SOURCE Nitto Tire