Nitto Tire Wins 1st Place in Best Website Category at 2011 Internet Marketing Association Awards for

Sep 23, 2011, 08:00 ET from Cie Studios

LOS ANGELES, Sept. 23, 2011 /PRNewswire/ -- Nitto Tire, a leading developer of performance tires for racing, off-road and street has announced that their newly re-developed website, has been awarded first place in the best website category at the 2011 Internet Marketing Association (IMA) awards.  The accolade recognizes organizations of all sizes for their expertise and effectiveness in utilizing a wide range of Internet marketing activities.

"We're honored to receive first place at the prestigious IMA awards," said Stephen Leu, marketing specialist. " was developed  to provide our customers with a superior experience, helping them make informed purchasing decisions through interaction with existing Nitto advocates using popular social media outlets like Facebook and Twitter."

Award-winning was created by Cie Studios, a developer of custom social, mobile and web applications, to assist car and truck enthusiasts in selecting the best tires for their vehicles. Conversely, for those not as familiar with Nitto's products they created "Tires 101" an online tutorial which offers background information on the tire industry and the company's products. The site is optimized for mobile devices and employs the latest technology, graphics and animation, text and social media to engage users in an interactive purchasing experience. The site also promotes participation in Nitto's passionate online user community of more than 348,000 Facebook fans alone.

"We are dedicated to equipping Nitto with the best tools in which to communicate with their avid customer base," said Edward Yu, president, Cie Studios. "For we worked closely with the company to create a unique user experience on the site, enabling interaction with Nitto's very social online community and providing detailed information on product offerings.", gives users the option to click on one of three tire categories to view multi-dimensional images and highly detailed descriptions of Grappler Truck, Street and Competition models. They can also search by vehicle type, model and other filters to find the right tire and size for their vehicle. Users can also review daily news updates, watch special multimedia features as well as follow and share information with their friends via social media channels. Customers can utilize the site's geo-map function to locate Nitto Tire retailers by zip code.

For further information on Nitto Tire please visit or friend us on Facebook at  For more information on Cie Studios please visit

About Nitto Tire

Nitto Tire ( develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly.  Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, CA 90630.

About Cie Studios

Cie Studios ( is a developer of interactive applications for business, combining compelling user experiences and interactive technologies to improve business efficiency and create business opportunities. The company began in 1998 as an interactive services firm providing innovative digital marketing campaigns for companies like Pioneer Electronics, Chrysler and Toyota/Scion. Today, Cie Studios has evolved into a developer of leading-edge interactive applications, applying 12 years of experience in interactive services to create business applications that incorporate social and gaming principles to increase usability and engagement. Applications include channel management portal software, mobile applications and online product visualization tools. Cie Studios is based on Long Beach, Calif., and has an office in Baltimore, Md.


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Rogers & Cowan


SOURCE Cie Studios