NORTH BRUNSWICK, N.J., April 16, 2015 /PRNewswire/ -- Vitiello Communications Group (VTLO), a New Jersey-based communications agency, has won the Gold Quill Award for Brand Communication Management from the International Association of Business Communicators (IABC). The Gold Quill recognizes business communication excellence globally. VTLO won for a rebranding campaign that the agency created for itself.
IABC Gold Quill evaluators noted that VTLO's work demonstrates "strategic thinking, responsible use of resources, and creativity that produced great results." The judges further commented, "You managed to provide the same high level of service to yourselves that you would to your client! It speaks to a well-oiled machine! The way you managed your own rebrand should speak volumes to potential clients!"
VTLO's rebranding campaign included a new logo and supporting graphic design; a new mobile-enabled website; and free, downloadable content, including infographics, white paper, tip sheets and case studies, all focused on helping leaders use the power of language to drive results. A weekly blog, monthly e-newsletter and integrated social media presence complete the offerings. Since launching its new brand in April 2014, VTLO has experienced a 50 percent increase in website traffic and a 300 percent increase in e-newsletter subscribers.
"VTLO has grown from a start-up to a full-service agency known for our work in the areas of employee engagement, leadership and change communications," said Jill Vitiello, president and founder of VTLO. "Our fresh, relatable brand expresses our multidimensional approach to serving clients, many of whom are among the Fortune 500. Winning the Gold Quill establishes us as the agency of choice with a proven branding methodology that enhances reputation and engages stakeholders."
The IABC 2015 Gold Quill Awards will be presented at IABC's World Conference to be held in San Francisco in June.
About VTLO VTLO is the go-to expert for employee engagement, leadership and change communications. For 25 years, the agency has provided communications services for clients in a range of industries, including pharmaceuticals and life sciences, financial services, and technology. VTLO is a certified woman-owned business by the Women's Business Enterprise National Council (WBENC) and by the State of New Jersey. For more information, visit www.vtlo.com.
About IABC The International Association of Business Communicators (IABC) enables a global network of communicators working in diverse industries and disciplines to identify, share, and apply the world's best communication practices.