'No Animals Were Harmed'(R) in 'Puppy Bowl VI'

Jan 28, 2010, 13:56 ET from American Humane Association

Playful Pups, Bunny Cheerleaders and Hamsters Flying a Blimp

DENVER, Jan. 28 /PRNewswire-USNewswire/ -- For the sixth consecutive year, Animal Planet's "Puppy Bowl" television program — started in 2005 as an alternative to the Super Bowl — has earned the American Humane Association's "No Animals Were Harmed"® end-credit disclaimer.

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This year's "players" include 43 puppies and 20 kittens providing halftime entertainment. New to this year's lineup are bunny cheerleaders and hamsters flying a blimp. American Humane Certified Animal Safety Representative™ Sandi Buck was the authority on set to make sure the action was safe for all animals involved. She has been monitoring "Puppy Bowl" for American Humane's Film & TV Unit since the show's premiere season. The main action essentially consists of puppies just being themselves — roaming around on a miniature indoor football field and having fun with toys and each other.

"Because of six years experience and planning, this year's Puppy Bowl ran the smoothest," Buck said. "I think it says a lot about American Humane's involvement and the valued partnership we have created with Animal Planet that American Humane has been part of all six filmings of this popular and fun program."

The on-screen action takes place on a scaled-down gridiron about 10 feet wide by 20 feet long. There is even a referee to call penalties, such as "unnecessary ruffness." The adorable lineup was carefully monitored to achieve a good mix of cheerful and playful puppies on the field at one time. All of the puppies, kittens, bunnies and hamsters came from shelters and rescue groups that can be found on the national PetFinder.com website. The majority of the animals are of mixed breed.

"Puppy Bowl VI" premieres Sunday, Feb. 7, from 3-5 p.m. (ET/PT) on Animal Planet with five consecutive repeats.

To schedule an interview with Sandi Buck, please contact us. For more information on American Humane's Film & TV Unit and the "No Animals Were Harmed" end-credit disclaimer, please visit http://www.americanhumane.org/film.

Find us on Twitter at www.twitter.com/americanhumane and on Facebook at www.facebook.com/americanhumane. The information contained in this release can be reused and posted with proper credit given to the American Humane Association.

About American Humane

Founded in 1877, the American Humane Association is the only national organization dedicated to protecting both children and animals. Through a network of child and animal protection agencies and individuals, American Humane develops policies, legislation, curricula and training programs to protect children and animals from abuse, neglect and exploitation. The nonprofit organization, headquartered in Denver, raises awareness about The Link® between violence to people and violence to animals, as well as the benefits derived from the human-animal bond. American Humane's office in Los Angeles is the authority behind the "No Animals Were Harmed"® end-credit disclaimer on film and TV productions, and American Humane's office in Washington, D.C., is an advocate for child and animal protection at the federal and state levels. The American Humane® Certified farm animal program is the nation's original independent certification and labeling program for humanely raised food. American Humane meets the strong, comprehensive standards of the Better Business Bureau's Wise Giving Alliance, has been awarded the Independent Charities of America's "Best in America" Seal of Approval, has met the stringent standards for financial efficiency and accountability required by the American Institute of Philanthropy to qualify as a Top-Rated Charity, and has received a 3-star rating from Charity Navigator, America's premier independent charity evaluator. Visit www.americanhumane.org to learn more.

SOURCE American Humane Association