Noah Basketball Wins Startup Competition At MIT Sloan Sports Analytics Conference

BOSTON, March 8, 2017 /PRNewswire/ -- Noah Basketball has announced that the company won the 2017 Startup Competition for their category at the Sloan Sports Analytics Conference. Noah Basketball was one of many companies selected by the Sloan Sports Analytics Conference committee to make a pitch about their company (Noahlytics) to potential customers, business partners and investors. Noahlytics assists players in accurately tracking shots and providing feedback, resulting in consistently improved shooting percentages.

Rachel Marty and Simon Lucy were also selected to present a research paper poster at the conference titled, A data-driven method for understanding and increasing 3-point shooting percentage, which won the 2017 Research Paper Poster Competition. The research analyzes six shooter factors from over 1.1 million 3-point shots captured by the Noahlytics shooting system to quantitatively define high percentage shooting and shooter improvement.

"Noah Basketball was excited to be a part of the 2017 Startup Competition at the conference," says Noah Basketball CEO John Carter. "It is an honor to receive this recognition from the top professionals in the sports data and analytics industry."

Officially released to the public this past summer, Noahlytics tracks players' shots from anywhere on the basketball court, providing instant feedback on how the player should adapt. Using the latest computer-vision technology and proprietary algorithms, the system tracks important data points such as where the shot originated from, whether or not the shot scored, entry angle, shot depth and left-right position of the ball.

Mounted 13 feet above the rim, Noahlytics captures the position of the ball 30 times per second, analyzes the trajectory and the ball position within the rim, allowing players to pinpoint how to increase their shooting percentages. Data is shared through its user-friendly cloud-based platform where it can be filtered by shot length, player name, court placement, makes and misses. This data, in combination with charts that integrate with Noahlytics' unique grading system, provide tangible diagnoses for what a player needs to do to improve his/her shooting.

About Noah Basketball
Noah Basketball is a data-service provider that uses the latest computer-vision technology to provide real-time data and feedback to improve shooting accuracy and consistency for professional, college, high school and amateur basketball teams. Armed with years of research and data from more than ten million shots taken by players at all levels of the game, Noah Basketball concluded that the makeup of a perfect basketball shot consists of a 45-degree entry angle placed 11 inches past the front of the rim. Noah Basketball products, which leverage 16 issued patents, provide a substantive, physics- and neuroscience-based method enabling players to make more shots and win more games. For more information, visit www.noahbasketball.com.  

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