Nooks Launches AI Prospector to Help Sales Teams Radically Boost Pipeline by Automating Account Research, List Building, and More

AI-powered solution identifies high-priority prospects based on real-time buying signals; customers generating 60% of outbound pipeline from new solution

SAN FRANCISCO, March 4, 2025 /PRNewswire/ -- Today, Nooks announced the launch of AI Prospector, an AI-powered solution that analyzes real-time buying signals to identify the best prospects for immediate outreach, while providing sales teams with compelling reasons and messaging for timely engagement. The platform automatically surfaces prospects showing high purchase intent, equipping sellers with both the "who" and "why" for more effective outreach. This launch marks a significant expansion of Nooks' AI Sales Assistant Platform (ASAP), addressing one of the most time-consuming challenges facing modern sales teams.

Prospecting today is fundamentally broken. Sales representatives spend up to half of their day searching for accounts and contacts, taking valuable time away from actual selling activities. Under pressure to hit their numbers, reps often resort to "spray and pray" tactics without proper research, leading to poor conversion rates and wasted effort. Even worse, best-fit accounts and leads are frequently missed, leaving significant revenue opportunities undiscovered and untapped.

"The current state of prospecting forces sales teams to choose between quantity and quality," said Dan Lee, CEO of Nooks. "Reps are stuck either doing shallow research at scale or deep research on too few accounts. With AI Prospector, we're eliminating this trade-off entirely. Our AI technology handles the heavy lifting of list building, account research, and creating compelling messaging, allowing reps to spend their time where it matters most—having meaningful conversations with qualified prospects."

Key features of AI Prospector:

• Buying Signal Harvesting: Combines third-party buying signals (social media posts, internet research, job changes) with first-party data intelligence (CRM deal history, Nooks prospecting call transcripts) to identify and prioritize high-intent prospects.
• Automated List Building: Discovers and imports prospects at ideal customers into clean, organized call lists that are ready for sales outreach from Nooks.
• Contextual Research Display: Surfaces critical prospect research directly in the AI Dialer interface, giving sellers instant access to relevant insights before each call.
• AI-Powered Email Creation: Drafts personalized first-touch outreach emails that resonate with each prospect based on gathered intelligence.

AI Prospector differentiates itself from AI SDR tools in a number of ways:

• Multi-channel approach: While most AI SDR tools are email-only, Nooks enables reps to send not only hyper-personalized emails, but also leverages one of the highest converting sources of pipeline in 2025: the phone.
• Precision over 'spray and pray': Nooks' AI focuses on 20 hyper-specific buying signals that reveal intent. Teams can tailor the AI to prioritize the buying signals that matter most to them – ensuring scalable, customized prospecting for any sales strategy.
• Built with your most valuable data source, your CRM: Nooks researches accounts and uncovers buying signals from not just internet research or third-party data. It also mines intelligence from data stored in your CRM. It even harnesses outbound call transcripts to identify urgent or follow-up opportunities.

"60% of our total outbound pipeline now comes from Nooks AI Prospector—it's truly been a game changer," said Alyson Watson, founder and CEO of Modern Health. "It tells our reps who to reach out to, why now is a good time, and what message to use. It's freed 3-4 hours per day per rep and lets them deliver highly personalized outreach to exactly the right targets."

Join Nooks' product experts and users for a virtual event to see how AI Prospector generates more pipeline. Visit nooks.ai to register.

About Nooks
Nooks is the AI Sales Assistant Platform (ASAP) that automates the busywork so reps can focus on the human part of selling and generate more sales pipeline. Nooks has helped thousands of sales reps hit quota, saved customers hundreds of thousands of hours, and powered hundreds of millions of dollars in pipeline. For more information, visit Nooks.ai. To review open positions across product, engineering, and go-to-market, visit Nooks.ai/careers

SOURCE Nooks