Nootropics Market to record USD 2.93 Bn incremental growth; North America to occupy 46% market share -- Technavio

NEW YORK, Oct. 26, 2022 /PRNewswire/ -- The "Nootropics Market by Formulation and Geography - Forecast and Analysis 2022-2026" report has been added to Technavio's offering. The report expects the market size to grow by USD 2.93 billion, accelerating at a CAGR of 12.42% during the forecast period. The market growth will be significant in North America. About 46% of the market growth is expected to come from this region. The US is the largest spender on brain health supplements, including nootropics capsules in the region, owing to high awareness about the benefits of these products. Discover market potential and make informed business decisions based on qualitative and quantitative evidence highlighted exclusively in this market study. Buy Full Report Here

• Formulation 
• Capsules
• Powder
• Drinks
• Others

The capsules segment accounted for the largest share of the market in 2021. The segment is driven by the increasing consumption of nootropics capsules. Changes in cultural values and the rising propensity to experiment with advanced brain health supplements have increased the demand for brain health products, including nootropics capsules. The market growth in this segment will be significant over the forecast period.

• Geography 
• North America
• Europe
• Asia
• Rest Of World (ROW)

North America was the largest region in the global nootropics market in 2021. This can be attributed to the increasing expenditure on health and wellness, the growing healthcare industry, increasing consumer awareness about brain health, and changing lifestyles. The overall supplements market in North America is growing exponentially, and the use of supplements to enhance the productivity of the brain has helped pave the way for nootropics. Retailers, both online and brick-and-mortar stores, are thereby creating prominent shelf lines for nootropics supplements to cater to the needs of consumers, ranging from teenagers to older adults. The region also witnesses a rise in brain fitness programs and centers, which further increases the demand for these products.

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To help businesses improve their market position, the nootropics market provides a detailed analysis of around 25 vendors operating in the market. Some of these vendors include Accelerated Intelligence Inc., Applied Food Sciences Inc., Careforsons LTD., Gaia Herbs Inc., Gridiron Nutrition, Health Via Modern Nutrition Inc., Kraken Koffee LLC, Mental Mojo LLC, NEU MIND LLC, Nutraceutical Corp., Onnit Labs Inc., Opti-Nutra Ltd., Peak Nootropics, Performance Lab Ltd, Powder City, Purelife bioscience Co Ltd., Reckitt Benckiser Group PLC, Roar Ambition Ltd, truBrain Inc., and Wolfson Brands Ltd.

The market will be driven by factors such as the rising urban population, growing demand for smart drugs and brain boosters, and increasing awareness, cost-effectiveness, and easy accessibility of nootropic products. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The report covers the following areas:

• Nootropics Market Size
• Nootropics Market Trends
• Nootropics Market Industry Analysis

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will assist nootropics market growth during the next five years
• Estimation of the nootropics market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the nootropics market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of nootropics market vendors

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1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Formulation
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Formulation

• 5.1 Market segments 
• Exhibit 24: Chart on Formulation - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Formulation - Market share 2021-2026 (%)

• 5.2 Comparison by Formulation 
• Exhibit 26: Chart on Comparison by Formulation
• Exhibit 27: Data Table on Comparison by Formulation

• 5.3 Capsules - Market size and forecast 2021-2026
• Exhibit 28: Chart on Capasules - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Capasules - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Capasules - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Capasules - Year-over-year growth 2021-2026 (%)

• 5.4 Powder - Market size and forecast 2021-2026
• Exhibit 32: Chart on Powder - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Powder - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Powder - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Powder - Year-over-year growth 2021-2026 (%)

• 5.5 Drinks - Market size and forecast 2021-2026
• Exhibit 36: Chart on Drinks - Market size and forecast 2021-2026 ($ million)
• Exhibit 37: Data Table on Drinks - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Chart on Drinks - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Drinks - Year-over-year growth 2021-2026 (%)

• 5.6 Others - Market size and forecast 2021-2026
• Exhibit 40: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 41: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 42: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 43: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.7 Market opportunity by Formulation 
• Exhibit 44: Market opportunity by Formulation ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 45: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 46: Chart on Market share by geography 2021-2026 (%)
• Exhibit 47: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 48: Chart on Geographic comparison
• Exhibit 49: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 Asia - Market size and forecast 2021-2026
• Exhibit 58: Chart on Asia - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Asia - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Asia - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Asia - Year-over-year growth 2021-2026 (%)

• 7.6 Rest of World (ROW) - Market size and forecast 2021-2026
• Exhibit 62: Chart on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)

• 7.7 US - Market size and forecast 2021-2026
• Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.8 China - Market size and forecast 2021-2026
• Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.9 UK - Market size and forecast 2021-2026
• Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.10 Germany - Market size and forecast 2021-2026
• Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.11 Japan - Market size and forecast 2021-2026
• Exhibit 82: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.12 Market opportunity by geography 
• Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 87: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 89: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 90: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 91: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 92: Matrix on vendor position and classification

• 10.3 Kraken Koffee LLC 
• Exhibit 93: Kraken Koffee LLC - Overview
• Exhibit 94: Kraken Koffee LLC - Product / Service
• Exhibit 95: Kraken Koffee LLC - Key offerings

• 10.4 Mental Mojo LLC 
• Exhibit 96: Mental Mojo LLC - Overview
• Exhibit 97: Mental Mojo LLC - Product / Service
• Exhibit 98: Mental Mojo LLC - Key offerings

• 10.5 NEU MIND LLC 
• Exhibit 99: NEU MIND LLC - Overview
• Exhibit 100: NEU MIND LLC - Product / Service
• Exhibit 101: NEU MIND LLC - Key offerings

• 10.6 Nutraceutical Corp. 
• Exhibit 102: Nutraceutical Corp. - Overview
• Exhibit 103: Nutraceutical Corp. - Product / Service
• Exhibit 104: Nutraceutical Corp. - Key offerings

• 10.7 Onnit Labs Inc. 
• Exhibit 105: Onnit Labs Inc. - Overview
• Exhibit 106: Onnit Labs Inc. - Key offerings

• 10.8 Opti-Nutra Ltd. 
• Exhibit 107: Opti-Nutra Ltd. - Overview
• Exhibit 108: Opti-Nutra Ltd. - Product / Service
• Exhibit 109: Opti-Nutra Ltd. - Key offerings

• 10.9 Peak Nootropics 
• Exhibit 110: Peak Nootropics - Overview
• Exhibit 111: Peak Nootropics - Product / Service
• Exhibit 112: Peak Nootropics - Key offerings

• 10.10 Reckitt Benckiser Group PLC 
• Exhibit 113: Reckitt Benckiser Group PLC - Overview
• Exhibit 114: Reckitt Benckiser Group PLC - Business segments
• Exhibit 115: Reckitt Benckiser Group PLC - Key offerings
• Exhibit 116: Reckitt Benckiser Group PLC - Segment focus

• 10.11 truBrain Inc. 
• Exhibit 117: truBrain Inc. - Overview
• Exhibit 118: truBrain Inc. - Product / Service
• Exhibit 119: truBrain Inc. - Key offerings

• 10.12 Wolfson Brands Ltd. 
• Exhibit 120: Wolfson Brands Ltd. - Overview
• Exhibit 121: Wolfson Brands Ltd. - Product / Service
• Exhibit 122: Wolfson Brands Ltd. - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 123: Inclusions checklist
• Exhibit 124: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 125: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 126: Research methodology
• Exhibit 127: Validation techniques employed for market sizing
• Exhibit 128: Information sources

• 11.5 List of abbreviations 
• Exhibit 129: List of abbreviations

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Technavio Research
Jesse Maida
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SOURCE Technavio