'NORAA', a New Artist With Elektra Records France, Drops First Single 'Lie to Me'

LOS ANGELES, May 8, 2019 /PRNewswire/ -- In true fairy tale fashion, singer-songwriter "Noraa" went from being a first-grade school teacher to a major label recording artist. In 2017, the Afro-German native with a vibe that is a cross between early days Sade and modern day The Weeknd, was discovered and signed as an artist to WMG's Elektra Records, as a songwriter to Universal Music Publishing Group, and as a performer to Live Nation – all in France. After a global search for her 'sound', Carlos "Los Da Mystro" McKinney came on board to produce four songs, including Noraa's debut single "Lie To Me". Los is known for creating hit songs with superstars including "Trading Places" by Usher, "Walking on the Moon" with The-Dream featuring Kanye West and "My Love" with The-Dream Featuring Mariah Carey. Together they launched Noraa's debut song and set their sights on coming to America with Elektra to find the best American record label partner for her career.

"I've worked with superstars like Beyoncé, Rihanna, Maria Carey and Chris Brown," said Los. "Noraa's distinct voice, point of view as a modern-day woman and vivid songwriting makes her a very special artist," he added.

The first single from her upcoming debut EP, "Lie to Me", dropped on April 26. The song is a springboard for Noraa's interesting take on love that is both cynical and dramatic – beautiful and scary – honest and unpretentious. Noraa's view can be summed up in the words of her favorite poet, Charles Bukowski, "Find what you love and let it kill you."

"This is an exciting day for me," said Noraa. "Ever since I was a little girl I dreamed of writing and singing my songs for the world. I thank my entire team for helping me tell the world why you should laugh when it feels like love is breaking your bones," she added.

Born to a German mother from Cologne and an African father from Chad, Noraa grew up listening to her father jam on the guitar to the sounds of African music. Today she starts her journey toward her place in global R&B music history.

To listen to "Lie To Me" and to watch the music video, click here. 

Noraa and Carlos are available for interviews. Follow Noraa on Instagram @NoraaTchari

Media Contact: Kristi Kucera | [email protected] | 310-435-3248

Artist Management: John Jaxon Huffman | [email protected] | 310-600-0301

LIE TO ME music video links for promotion:

Facebook: https://warner.link/clipnoraalietomeAFB

Insta: https://warner.link/clipnoraalietomeAI

Insta Story: https://warner.link/clipnoraalietomeAIS

Twitter: https://warner.link/clipnoraalietomeATW

YouTube: https://warner.link/clipnoraalietomeAYC

Related Files

190426 NORAA BIO FINAL.pdf

Related Images

elektra-records-new-artist-drops.jpg
Elektra Records' New Artist Drops New Single "Lie To Me" Ahead of Debut EP in June
Elektra Record's Artist Noraa

Related Video

http://www.youtube.com/watch?v=uFrXOh4je0k

SOURCE KDK Publicity