Nordic Naturals® Incorporates Local Events into Earth Week Plans

WATSONVILLE, Calif., April 11, 2012 /PRNewswire/ -- Nordic Naturals®, headquartered in Watsonville, CA, is celebrating Earth Week, April 16-22, with "What's Essential: Healthy People. Healthy Oceans." The multi-faceted campaign will engage consumers and social media fans around the nation toward securing a healthy future for themselves and the earth's oceans. The company's Earth Week celebration also includes plans for local, hands-on efforts. On Saturday, April 21, Nordic Naturals will sponsor both a beach clean-up at Manresa State Beach, and Earth Day Santa Cruz 2012 at San Lorenzo Park in Santa Cruz.

"At Nordic Naturals, we bring sustainability to everything we do," said CEO Joar Opheim. "Since our founding, we have cared about the impact our activities have on the health of our oceans and on people around the world, including our own Monterey Bay community. We hope our neighbors will join us in the worthwhile activities we have planned locally for Earth Week."

Beach clean-up. Nordic Naturals employees will team up with Save Our Shores (SOS), the oldest marine conservation group in the Monterey Bay region, to clean up Manresa State Beach on Saturday, April 21, from 10 a.m. to noon. The clean-up is open to the public. Volunteers are encouraged to bring their own gloves, buckets and reusable bags to minimize one-time-use trash. Volunteers will receive a Nordic Naturals "What's Essential" t-shirt.

"Save Our Shores is proud to partner with Nordic Naturals to present more volunteer opportunities in the Monterey Bay region for Earth Day 2012," said Laura Kasa, SOS Executive Director. "It is great to work with a company like Nordic Naturals that understands that healthy oceans require citizen involvement, caring for one mile of coastline at a time, through something as simple and as important as a local beach clean-up."

Opheim noted, "By cleaning the beach, we keep debris and trash from entering the ocean and the Monterey Bay National Marine Sanctuary. Those of us who are fortunate enough to live in this beautiful area have a responsibility to care for it. We are grateful for the work Save Our Shores does and are pleased to partner with them during Earth Week."

Earth Day Santa Cruz 2012. Nordic Naturals is a Gold Sponsor of Earth Day Santa Cruz 2012, also scheduled for April 21, from 11 a.m. to 5 p.m. in San Lorenzo Park in Santa Cruz. Nordic Naturals is one of many businesses and organizations working to make Earth Day Santa Cruz 2012 the premier environmental event for the greater Santa Cruz community. Free tastings, samples, and information about Nordic Naturals' award-winning omega-3 supplements will be available at the Nordic Naturals tent.

Based in Watsonville, CA, Nordic Naturals is committed to delivering the world's safest, most effective omega oils to help provide the essentials of an extraordinary life. Distributing to more than 35 countries, Nordic Naturals offers more than 150 products in a variety of flavors and formulations, all in line with leading standards for safety, efficacy and sustainability. By providing omega oil supplements for adults, kids, athletes, and pets, Nordic Naturals helps everyone do more of what they love. To learn more, visit www.nordicnaturals.com. Become a fan! www.facebook.com/nordicnaturals  Follow us on Twitter at @NordicNaturals.

SOURCE Nordic Naturals

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