Nordic Naturals® Kenai Wild™ Alaskan Salmon Oil is First Salmon Oil in the Market to Surpass All International Standards for Purity

WATSONVILLE, Calif., March 22, 2011 /PRNewswire/ -- Nordic Naturals®, the industry leader in omega-3 fish oil, introduces Kenai Wild™ Alaskan Salmon Oil to address the growing demand for salmon oil supplementation and to ensure that consumers have a choice that has been third-party tested for heavy metals including, arsenic, cadmium, lead, and mercury, and other contaminants such as PCBs.

According to Joar Opheim, CEO of Nordic Naturals, "Salmon naturally contains elevated levels of arsenic, which makes purification of this fish oil very important. We test for both organic and inorganic arsenic as well as many other toxins. After evaluating other salmon oils in the marketplace, we found the need for a wild salmon oil that meets all international standards of purity and freshness."

Kenai Wild Alaskan Salmon Oil is the first salmon oil surpassing all international standards for purity including industry standards set by the Global Organization for EPA and DHA (GOED) and the Council For Responsible Nutrition (CRN) as well as ingestion limits set by California Proposition 65 (Prop 65). Nordic Naturals uses the highest quality raw material available, Kenai Wild Alaskan salmon, that is certified by the Marine Stewardship Council (MSC), the world's most recognized certifier of sustainable wild fisheries. The Kenai Wild program ensures premium quality wild salmon from the Cook Inlet of Alaska—involving comprehensive standards for harvesting and processing—and supports fair compensation for fishermen and processors. In addition, the program oversees the long-term sustainability of the wild Alaskan salmon.

Kenai Wild Alaskan Salmon Oil is available in 90 count, citrus flavored soft gels and in 8 oz. liquid. As in all non-concentrated fish oil, the product contains up to 23 different omega fatty acids including omegas 3, 5, 6, 7, 9 and 11. Unlike many salmon oils, Nordic Naturals Kenai Wild Alaskan Salmon Oil provides more than 500 mg EPA+DHA in each serving, and contains the powerful antioxidant astaxanthin which is naturally abundant in wild salmon and gives the oil its rich orange color.

Since 1995, Nordic Naturals has been the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste, and sustainability. With their reputation for efficacy and potency, Nordic Naturals fish oils and EFA blends are regularly chosen by independent research institutions and universities. Fourteen published scientific studies already completed and more than 30 currently underway. Distributing to over 30 countries on six continents, Nordic Naturals offers over 150 products in a variety of flavors, concentrations, and delivery forms. Nordic Naturals continues to deliver on its promise of innovation and quality you can trust. For more information, call 800.662.2544 or visit www.nordicnaturals.com.

SOURCE Nordic Naturals