North 6th Agency And Iona Athletics Announce Second Season Of 'Root To Shoot' Fundraiser; Support Open To All Alums, College Basketball Fans And Businesses In Tri-State Area

NEW YORK, Oct. 1, 2015 /PRNewswire/ -- North 6^th Agency, Inc. (N6A), an award-winning communications agency based in the heart of SoHo in New York City, announced today the second season of its "Root to Shoot" charity fundraising promotion in partnership with Iona College Athletics and the men's basketball program for the 2015-16 season.

Even more dollars will be at stake during this season's "Root to Shoot" program. N6A has pledged to donate $100 for every three-point basket made by the Iona at the Hynes Athletics Center and $1,500 for every 100-plus point home game.

Donations will be distributed evenly at the end of the season between Al's Angels, BlueRock Energy's "Save the Skin", and the Iona College Goal Club.

Under head coach Tim Cluess, the Gaels have regularly finished among the highest-scoring teams in the nation. Last season, Iona's high-octane offense ranked second nationally in three-point field goals made with 338 and in the top 10 in points per game on its way to back-to-back MAAC regular season championship crowns.

Participation is welcome to any Iona College alum, college basketball fan or business in the Tri-State area who wants to support the "Root to Shoot" initiative. Informational kiosks, video board signage, and online portals will be live throughout the season for those who want to learn more about "Root to Shoot", the partner foundations, and to sign-up with pledges of their own.

"We're looking forward to another exciting year of Gaels basketball with lots of scoring that will translate into much needed dollars for some of the Tri-State area's most important charity organizations in Al's Angels and 'Save the Skin'," said Matt Rizzetta, N6A President and CEO, and Iona College Alumni Board Member. "We're hoping other Iona alums, college basketball fans and businesses with a connection to the communities that these organizations serve – specifically childhood cancer and skin cancer awareness – will get behind us and pledge their support, as well."

"'Root to Shoot' became the most recognized promotion during our home games last season. Behind the great three-point shooting of the Gaels and the incredible support of N6A, a great tradition has been born," said Iona College Director of Athletics Rick Cole Jr. "We value and admire the leadership of N6A as they not only continue their leadership and philanthropy of Iona athletics but have increased support for the Gaels, Al's Angels and 'Save the Skin' foundation. We are thrilled to move onward and upward with N6A and hope that the Gael Nation will join us in the 2015-16 'Root to Shoot' campaign."

The Iona College Goal Club is an association of dedicated friends and alumni who support the college's 21 NCAA Division I teams, club sports and general athletics programs. Donations to the Goal Club provide the needed equipment, facility upgrades, team transportation and academic support services for Iona College's student-athletes.

Al's Angels was founded in 2004 by digital marketing pioneer Al DiGuido with the mission of providing financial and emotional support to children suffering from severe challenges resulting from cancer and rare blood diseases. With more than 3,000 Angels working to provide support and aid to tens of thousands of children and families in desperate need, Al's Angels works with a network of partners, including Tomorrow's Children's Fund, St. Barnabas, Union Community Health Center, CLASP, Mercy Learning Center, Bridgeport Hospital, St. Vincent Hospital, Columbia Presbyterian, North Shore Long Island Jewish Hospital, Stony Brook & Good Samaritan Hospital.

BlueRock Energy's "Save the Skin" foundation was founded in 2014 by Phil Van Horne, President and CEO of N6A client BlueRock Energy, the premier provider of electricity, natural gas and green energy products to businesses and residents in New York State, Connecticut and Pennsylvania. Van Horne started the campaign in 2014 to raise awareness for skin cancer and to support the Melanoma Research Foundation after he was diagnosed with the disease and endured months of treatment.   

For more information on "Root to Shoot" and how you can get involved, please visit ICGaels.com.

For more information on Al's Angels and to donate or become a volunteer, please visit www.alsangels.org.

To learn more about how you can get involved with BlueRock Energy's "Save the Skin" please visit www.bluerockenergy.com/save-the-skin-online-registration.

ABOUT NORTH 6^TH AGENCY, INC. (N6A):

North 6th Agency, Inc. (N6A) is an award-winning brand communications agency based in the heart of SoHo in New York City. Since launching in 2010, N6A has grown its customer base to include more than 40 leading and emerging companies from a wide range of industries, including BtoB, technology, food/beverage, digital media and marketing services, consumer services, energy, entertainment, healthcare and professional services. N6A has been awarded several prestigious industry recognitions, including a Top 10 Fastest-Growing Firm Ranking in O'Dwyer's, Summit International Award, PR News Marketing and PR Leader of the Year, and has been selected as one of the best agencies by multiple outlets.

ABOUT IONA COLLEGE:

Founded in 1940, Iona College is a four-year private coeducational institution of learning in the tradition of the Edmund Rice Christian Brothers and American Catholic higher education. It is a diverse community of learners and scholars dedicated to academic excellence and the values of justice, peace and service. Iona offers undergraduate degrees in liberal arts, science, and business administration, as well as Master of Arts, Master of Science and Master of Business Administration degrees and numerous advanced certificate programs. Iona College is the second largest private sector employer in New Rochelle, NY.

ABOUT AL'S ANGELS:

Al's Angels was founded by Westport, CT resident Al DiGuido in 2004 as a non-profit, charitable organization whose mission is to provide assistance to children and families suffering hardship due to life-threatening illnesses or poverty.  Al's Angels not only distributes meals and gifts for needy families, but also sponsors fundraising events and activities for affiliated churches and social service groups, provides them with fundraising support and works to encourage greater public giving.

ABOUT BLUEROCK ENERGY "SAVE THE SKIN":

BlueRock Energy is a privately held energy solutions company that provides electricity, natural gas and renewable energy products to more than 14,000 customers across New York State, Connecticut and Pennsylvania. The team at BlueRock provides businesses and residential customers with unique energy plans designed to keep it simple while reducing costs. The "Save the Skin" campaign was founded by BlueRock President and CEO Phil Van Horne in 2014 to raise awareness for skin cancer and to support the Melanoma Research Foundation after he was diagnosed with the disease and endured months of treatment.    

Media Contact:
North 6^th Agency, Inc. (N6A) 
212.334.9753
[email protected]

SOURCE North 6th Agency

Related Links

http://www.n6a.com