North 6th Agency Named PR Agency of Record for CredSimple
Healthcare credentialing solutions company engages N6A to support upcoming product and partnership announcements, and establish thought leadership within healthcare, business and technology media
NEW YORK, Oct. 12, 2015 /PRNewswire/ -- North 6th Agency (N6A), an award-winning communications agency based in the heart of SoHo in New York City, today announced that it has been named the PR agency of record (AOR) for healthcare credentialing solutions company CredSimple.
Upon engagement, N6A will work with CredSimple to execute on media training sessions, develop media messaging, editorial deliverables, and go-to-market positioning that articulate CredSimple's unique position and value proposition to healthcare organizations for media consumption.
Following the messaging phase, N6A will work quickly to secure media exposure for CredSimple within targeted outlets in the top-tier business media, technology trade media, healthcare media, and local media in specific geographic markets that are relevant to CredSimple's business development initiatives.
"Through their suite of solutions, CredSimple has created a new level of efficiency and transparency in the healthcare credentialing space, particularly on the payer side," said Matt Rizzetta, President and CEO of N6A. "They've worked tirelessly to create a suite of solutions that the industry so desperately needed, and the only thing they're missing is a recognizable brand name and presence within the media. We're looking forward to changing that and to putting our media skills to work right away."
CredSimple's credentialing platform enables healthcare organizations to credential providers and facilities in a matter of a few clicks and then maintain the data quality and freshness over time. It reduces the administrative burden and adds value to the process so that the data that comes out of the credentialing department has a positive impact to operations across the organization.
"We're at a critical phase in our development as a business," said Mike Simmons, Co-Founder and CEO of CredSimple. "We've been able to achieve proof of concept in our solutions, acquire and satisfy reputable customers, and to fill a longstanding void in the healthcare industry. Now it's important that we communicate our message and position within the healthcare credentialing space to the media in a clear, concise and impactful manner, and we're excited to have N6A on board as our partner to execute on this."
N6A has been recognized for its unique customer service approach and data-driven commitment to generating results for clients. Most recently, N6A was named by O'Dwyer's as one of the Top 10 Fastest-Growing Firms in the United States, and opened a brand new 4,000 square foot office in the heart of SoHo in New York City.
For more information on N6A please visit www.n6a.com and follow N6A on Facebook, LinkedIn, Twitter and YouTube. For more information on CredSimple please visit www.credsimple.com.
ABOUT CREDSIMPLE
CredSimple empowers clients to transform their credentialing departments using technology. With CredSimple's help, credentialing departments will run more efficiently than ever and the radically improved data quality will add value throughout the entire organization. CredSimple's credentialing platform enables healthcare organizations to credential providers and facilities in a matter of a few clicks and then maintain the data quality and freshness over time. It reduces the administrative burden and adds value to the process so that the data that comes out of the credentialing department has a positive impact to operations across the organization.
ABOUT NORTH 6TH AGENCY, INC. (N6A)
North 6th Agency, Inc. (N6A) is an award-winning brand communications agency based in New York City. Since launching in 2010, N6A has grown its customer base to include leading and emerging companies from a wide range of industries, including BtoB, technology, telecom, digital media and marketing services, consumer services, energy services, entertainment, food and beverage, healthcare and professional services. N6A has been awarded several prestigious industry recognitions, including a Top 10 Fastest-Growing Firm Ranking in O'Dwyer's, Summit International Award, PR News Marketing and PR Leader of the Year, and has been selected as one of the best agencies by multiple outlets.
Media Contact:
North 6th Agency, Inc.
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212-334-9753
SOURCE North 6th Agency
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