North American International Auto Show Announces Launch Of New

Nov 12, 2015, 13:47 ET from North American International Auto Show

DETROIT, Nov. 12, 2015 /PRNewswire/ -- The North American International Auto Show (NAIAS) announced today the launch of a completely redesigned The mobile-focused website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing visitors to access detailed auto show information as well as relevant photos and video assets.

"The new website for NAIAS is unlike any other auto show website in the world," said Paul Sabatini, 2016 NAIAS Chairman. "We benchmarked ourselves against leading global events when we set out on this massive redesign with our efforts centered on the user experience and access to content."

The site's refreshed and simplified look, combined with a content-rich site experience, improved search functionality, and optimization for mobile devices allows consumers to better interact with NAIAS online. The new NAIAS website will also provide social media integration and feature content from NAIAS' Facebook, Twitter, Instagram and YouTube pages. Followers will find regular NAIAS updates as well as an insider's look into all things automotive through the show's social channels.

The site will be rolled-out in a phased approach, with the following content added to the site leading up to the start of 2016 NAIAS:

  • Virtual Auto Show
  • Expanded Media Center
  • IBM Data Asset Management Portal
  • Experiencing Detroit – Staying and Playing in the City (Travel and Entertainment)
  • Press Conference Schedule
  • Industry Events

About the North American International Auto Show
Now in its 28th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. For more information, visit

Follow us on Twitter, Facebook, Instagram and our official hashtag #NAIAS for highlights and updates.

2016 NAIAS Dates:
The Gallery – Saturday, January 9, 2016
Press Preview - Monday-Tuesday, January 11-12, 2016
Industry Preview - Wednesday-Thursday, January 13-14, 2016
Charity Preview - Friday, January 15, 2016
Public Show - Saturday-Sunday, January 16-24, 2016

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SOURCE North American International Auto Show