North American International Auto Show Launches Interactive Suite of NAIAS Apps

First auto show to launch interactive show floor wayfinding app

Jan 06, 2016, 14:08 ET from North American International Auto Show

DETROIT, Jan. 6, 2016 /PRNewswire/ -- The North American International Auto Show (NAIAS) announced today that it has launched a suite of auto show apps that will bring the global buzz of NAIAS and relevant show information directly to the palm of attendees' hands. NAIAS is the first auto show in the world to launch an interactive show floor wayfinding app. This app, closely developed in conjunction with the auto show's technology partner, IBM, utilizes beacons installed across the show floor to ping showgoers' phones as they navigate around the 2016 NAIAS.

"NAIAS has some of the best partners in the world and together we're able to deliver industry-first interactive technologies to our attendees," said Paul Sabatini, 2016 NAIAS Chairman. "By launching a diverse suite of NAIAS apps, individuals will not only be able to access important show information and see the breaking news coming out of the show from their handheld devices, but will now be truly connected to the show floor in a way never experienced before at an auto show."


The official news and information app for the NAIAS has everything you need to stay informed. From the latest breaking automotive news, photos and videos, to live stream video coverage of new vehicle and concept car unveilings, this app has it all. Some of the features include:

  • News updates from ClickOnDetroit and the NAIAS
  • Twitter updates from NAIAS on new products and show events
  • Photos and Videos from the show floor
  • Livestream video of vehicle unveilings on your phone
  • Information about the show and ticket sales
  • Detroit weather forecasts and live radar
  • Detroit Guide to local restaurants and businesses
  • Additional automotive news and information from respected news organizations around the world

This app is presented by WDIV-TV Local 4, and the Detroit Auto Dealers Association (DADA).

"As the developers of official app of the 2016 NAIAS, we are more committed than ever to providing revved-up digital content including spectacular video and unique stories that will engage and inform audiences and show goers," said WDIV Vice-President and General Manager Marla Drutz. "Whether it's the newest reveal or where to go to dinner after the show, this app helps make the NAIAS an even more robust Detroit experience."

IBM NAIAS Wayfinding App

NAIAS is the first auto show in the world to launch an interactive show floor wayfinding app. This app, closely developed in conjunction with the auto show's technology partner, IBM, utilizes beacons installed across the show floor to lead guests around the new floor layout.

For 2016 NAIAS, over 70 percent of the show floor has undergone a significant transformation. With a revamped layout and exciting new exhibit builds, this interactive wayfinding app will bring the show floor to life. Utilizing beacon technology embedded throughout the show floor, this app will allow attendees to track their progress along the show floor, helping them better navigate and connect with exhibiting automakers and suppliers. Once attendees made their way around the entire show floor, they'll receive a push notification instructing them to enter their email for a chance to win 2016 NAIAS apparel.

More information will be coming out in the coming days regarding the launch of the Wayfinding App.

About the North American International Auto Show
Now in its 28th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. For more information, visit

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2016 NAIAS Dates:
The Gallery – Saturday, January 9, 2016 
Press Preview - Monday-Tuesday, January 11-12, 2016
Industry Preview - Wednesday-Thursday, January 13-14, 2016
Charity Preview - Friday, January 15, 2016
Public Show - Saturday-Sunday, January 16-24, 2016

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SOURCE North American International Auto Show