Northern Tool Launches a Loyalty Program With Points, Perks and, Yes, a Workin' Lunch

Northern Rewards gives customers and trades pros more reasons to shop Northern—including a Red Bull and meat stick for top-tier members

BURNSVILLE, Minn., Oct. 13, 2026 /PRNewswire/ -- Everybody has a loyalty program. Now Northern Tool + Equipment does, too.

Yes, there are points. Yes, there are rewards. Yes, the more you shop, the more you earn.

But does everybody give you lunch?

Northern Tool + Equipment today announced Northern Rewards, its first-ever free loyalty program for trades professionals and people who do the tough jobs. The program is currently being piloted in Florida, Louisiana and Minnesota, with plans for national expansion in late 2027.

And because this is Northern Tool, one of the perks is something a little different: Workin' Lunch.

Inspired by Northern Tool founder Don Kotula, whose favorite lunch spot was a Northern checkout lane, qualifying top-tier members can grab a complimentary Red Bull and Iowa Smokehouse meat stick once a month at participating Northern Tool stores.

No reservations required. No tiny sandwich with a toothpick through it.

Just lunch. Northern style.

Of course, Northern Rewards does the traditional loyalty-program stuff, too. Members earn points on eligible purchases in-store and online and can redeem those points toward future purchases. As members move through the program's tiers, they unlock greater earning opportunities, exclusive offers and access to special Northern Tool experiences.

"We could have created another loyalty program that looks and sounds like everybody else's," said Frank Crowson, Chief Commercial Officer at Northern Tool + Equipment. "But our customers aren't everybody else. Northern Rewards is built around the people who work, build, fix and get things done —and Workin' Lunch is a little bit of Northern personality thrown in for good measure."

Customers in Florida, Louisiana and Minnesota can join Northern Rewards for free in-store or online at Northern Rewards.

The pilot will give Northern Tool employees and customers the opportunity to put the program to work and tell the company what they think before Northern Rewards rolls out nationally.

Because Northern has spent more than 45 years listening to people who know how to get a job done.

Sometimes they just happen to do it with a Red Bull in one hand and a meat stick in the other.

About Northern Tool + Equipment:

Northern Tool + Equipment is a family-owned company serving both DIYers and trades professionals tackling the tough projects. A leading supplier of more than 150,000 high-quality tools and equipment for over 45 years, the company's highly-trained team has an immense breadth of knowledge to help customers in-person at more than 130 retail stores, online and over the phone through their fully-staffed contact center. From helping customers get the right tool for the job to assisting with parts and repairs that keep tools running at peak performance, customer service is at the foundation of Northern Tool's mission. Learn more about Northern Tool + Equipment at NorthernTool.com and stay connected through social media: Facebook, Instagram, TikTok, X (Twitter), YouTube and Pinterest.

Media Contact: Holly Steffl
Phone Number: 612.351.8312
Email: [email protected]
Website: northerntool.com

SOURCE Northern Tool + Equipment