NorthRock Partners Expands Chicago Footprint With Addition Of Respected Advisor Practice

Acquisition Enhances Chicago Presence and Adds Experienced Professionals to Local Team. 

MINNEAPOLIS, April 8, 2025 /PRNewswire/ -- NorthRock Partners (NorthRock), a full-service financial and lifestyle advisory firm, today announced the acquisition of Tony Pondel's well-established advisory practice in the Chicago area. This addition underscores NorthRock's commitment to growing its presence in the region and expanding access to its innovative Personal Office® model, seamlessly combining comprehensive financial and lifestyle services to deliver a holistic client experience nationwide.

Tony Pondel, a respected advisor and Certified Financial Planner with decades of experience, joins NorthRock's Chicago team of advisors and expanded support staff dedicated to serving executives, business owners and high-net-worth individuals.

"We are thrilled to welcome Tony Pondel and his team to NorthRock, said Sean Baenen, Managing Partner at NorthRock Partners. "Tony's dedication to building meaningful relationships with his clients aligns perfectly with our mission of delivering deeply integrated, personalized advice. His expertise and approach to service is a natural fit."

Following significant expansions in other key markets, this acquisition comes as part of NorthRock's broader strategy to grow its footprint across the nation. The firm's Personal Office® model continues to attract top advisors and clients seeking holistic advice and innovative solutions that go beyond traditional wealth management.

"Joining NorthRock allows me to expand the resources and services I can provide to my clients," said Tony Pondel. "NorthRock's unique model offers comprehensive financial and lifestyle solutions, and I'm excited to be part of a team that shares my commitment to provide exceptional advice that helps my clients live their best lives."

Already managing over $6.7 billion in AUM for more than 2,400 clients, NorthRock has earned a reputation for innovation and excellence in the financial services industry. The firm also serves specialized divisions such as NorthRock X for athletes and entertainers, Foundation X for philanthropists, and NRX Hockey for professional hockey players.

For more information on NorthRock Partners and its services, please visit www.northrockpartners.com/what-we-do/financial-advice.

About NorthRock Partners

NorthRock Partners is a leading financial and lifestyle advice firm committed to helping their clients live extraordinary lives. Through their Personal Office® experience, NorthRock seamlessly delivers uniquely tailored advice in areas such as investments, tax, insurance, legal and estate, and charitable giving. With more than 2,400 clients, $6.7 billion in assets under management, and multiple locations across the country, NorthRock provides an integrated and personalized approach to financial services. For over 30 years, the NorthRock team has put the client at the center of everything they do— building lifelong relationships and delivering unparalleled advice and services, equipping clients to reach their potential. To learn more, visit www.northrockpartners.com.

SOURCE NorthRock Partners