Michigan auto dealers invited to participate in informative day of examining industry trends and networking with Cox Automotive executives and Northwood students
MIDLAND, Mich., Feb. 15, 2016 /PRNewswire/ -- Michigan auto dealers and potential future employees – students at Northwood University – will have the valuable opportunity to network and discuss important marketing and retailing trends at the first Northwood University/Cox Automotive Interactive Dealer Summit set for Feb. 18 at Northwood University's campus in Midland, Michigan.
Running from 8:30 a.m. to 5 p.m. in the university's Griswold Communication Center, this summit focuses on information sharing, best practices and networking among the university's faculty and students, presenting Cox Automotive executives and attendees from leading Michigan dealerships. Highlights of the day's agenda include the following:
During the summit, Northwood University President and CEO Keith Pretty, Senior Vice President Timothy Nash and Elgie Bright, chair of the university's Automotive Marketing and Management degree program will present a session on "The Northwood Idea" and introduce the university's Dealership Workforce Study results.
Students also will deliver results of their practicum, Connected Car Study. Cox Automotive also will recognize their 2015-2016 scholarship recipients. The summit will end with a networking reception hosted by Cox Automotive University Relations.
The event marks a true three-way partnership between Northwood University, known for its respected Automotive Marketing and Management and Aftermarket Management undergraduate degree programs; Cox Automotive, the Atlanta-based leader in vehicle remarketing services and digital marketing software solutions for automotive dealers and consumers; and interested automotive dealers across Michigan.
"The partnership between Northwood University and Cox Automotive represents a strong bond between two leaders in automotive marketing efforts," notes Bright. "The Summit aims not only to educate and inform dealers about crucial industry trends and benchmarks, but it also provides dealers with the ability to meet Northwood University students in person. Our students are the industry's future workforce, and this event allows them to meet potential employers in person and make what we hope will be mutually beneficial connections."
"We know the Northwood University students are capable of great things," says Jason Jager, director, Industry Relations, at Cox Automotive. "We witness it year-in and year-out with the amazing work they do at their student-run Northwood University International Auto Show each fall. We're eager to demonstrate our commitment to the automotive industry through this new Interactive Dealer Summit."
For more information on Northwood University, visit www.northwood.edu, or call 800.622.9000.
ABOUT NORTHWOOD UNIVERSITY
Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.
Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at a full-service, residential campus located in mid-Michigan. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers day, evening, and weekend programming in Michigan and Texas. The Michigan-based Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in Switzerland, China (Changchun and Wuxi), Malaysia and Sri Lanka.
For additional information regarding Northwood University, go to www.northwood.edu.
ABOUT COX AUTOMOTIVE
Cox Automotive, Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Manheim®, Autotrader®, Kelley Blue Book®, Dealertrack®, vAuto®, Xtime®, NextGear Capital® and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises, Inc., an Atlanta-based company with revenues of more than $17 billion and approximately 55,000 employees. Cox Enterprises' other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.
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SOURCE Northwood University
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