Novamex Brands Invite Soccer Fans to Kick It With the Experts!

Jun 16, 2010, 12:36 ET from Novamex

EL PASO, Texas, June 16 /PRNewswire/ -- With soccer fan madness hitting a fevered frenzy this summer, Novamex is teaming up with ESPN Deportes to offer an experience that any soccer fan will remember for a lifetime.

"Our customers are avid soccer fans so we wanted to offer the chance to travel and kick it with the experts – giving them access to ESPN Deportes soccer expert  Fernando Schwartz and to Jesus 'Chucho' Ramirez, who coached the Mexican National team and in  2005 and won the U-17 World Cup," says Salvador Vargas, Brand Manager of Novamex.  "Our beverages (Jarritos®, Sidral Mundet®, Sangria Senorial®, Mineragua®, and Jarritos Kids™) satisfy a diverse group of consumers with different tastes.  But they all share a common bond in their love for Mexico and the game of soccer.  This is why we are excited to bring this promotion to everyone – adults, teens and kids alike."

During the summer months, customers can enter the promotion for a chance to win the ESPN Deportes Experience in Bristol, CT.  The winners will get to meet ESPN Deportes personalities, tour the studio and catch a behind-the-scenes look at ESPN Deportes' production.  With Schwartz and Ramirez hosting, the winners will get to "kick it" with the experts who are true  legends in coaching, playing and broadcasting. Runner-up prizes include flat screen TVs, gaming systems, home theatre systems and soccer fan packs.

The promotion is supported by Club Jarritos – an ongoing program where consumers collect points found under the caps of their favorite beverages including Jarritos®, Sidral Mundet®, Sangria Senorial®, Mineragua®, and Jarritos Kids™.  Points can be redeemed at www.clubjarritos.com for great prizes ...including entries in the "Travel and Kick It with the Experts" Sweepstakes.

Winners will be announced at the end of the summer and will enjoy their once-in-a-lifetime experience in September.  

About Novamex

Novamex is the business leader in the marketing of authentic Mexican beverages and foods in the U.S.  With a network of more than 50,000 points of distribution coast to coast, Novamex manages the marketing of brands that are category leaders in Mexico and recognized by Mexican-American consumers in the U.S.

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SOURCE Novamex



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