Novetta and Hortonworks Partner to Deliver 360-Degree Views and Unique Visibility Into Relationships Across All Enterprise Hadoop Data

WASHINGTON, Aug. 4, 2014 /PRNewswire/ -- Novetta. From Complexity to Clarity. Novetta announced today that it has joined the Hortonworks^® Technology Partner Program and has successfully completed testing and has achieved Hortonworks Certification for Novetta Identity Analytics. Hortonworks is the leading contributor to and provider of enterprise Apache™ Hadoop^®. Novetta Identity Analytics with Hortonworks Data Platform (HDP), empowers frustrated Business Analysts with faster access to unlimited types of enterprise data to enable more confident, data-driven decisions based on the unification of entities and their relationships.

By joining the Hortonworks Technology Partner Program, Novetta will work to enable and accelerate the deployment of the modern data architecture, integrating with the Hortonworks Data Platform—the industry's only 100-percent open source Hadoop distribution, explicitly architected, built, and tested for enterprise-grade deployments. Novetta's customers can now benefit from integration with Apache Hadoop for enhanced linear scalability, application manageability, governance, and security.

Novetta Identity Analytics builds trust by preserving data integrity and empowering multiple teams and processes to quickly derive value from the same data. It provides Business Analysts a central, multi-dimensional view of the entities across the data silos -- people, locations, organizations, assets, products, events -- and uncovers the relationships within and among those entities to support use cases such as customer intimacy, churn prediction, risk profiling, and fraud analysis and detection. Novetta Identity Analytics uses an adaptive process to unify all types of data, regardless of schema, and allows analysts to look at their data in entirely new ways. Users no longer need to move or alter their data; they can now connect the dots between vast sets of Enterprise-wide data in their Data Lake.

"As one of the first native and YARN Ready Apache Hadoop entity resolution and analysis software, Novetta Identity Analytics is a great match for the Hortonworks Data Platform. Through our partnership, organizations can jumpstart their existing business intelligence applications and warehouse investments," said Jim Cushman, Senior Vice President at Novetta.

Hortonworks Data Platform was built by the core architects, builders and operators of Apache Hadoop and includes all of the necessary components to manage a cluster at scale and uncover business insights from existing and new big data sources. With a YARN-based architecture, HDP enables multiple workloads, applications and processing engines across single clusters with optimal efficiency. A reliable, secure and multi-use enterprise data platform, HDP is an important component of the modern data architecture, helping organizations mine, process and analyze large batches of unstructured data sets to make more informed business decisions.

"Hortonworks is dedicated to expanding and empowering the Apache Hadoop ecosystem, accelerating innovation and adoption of 100-percent open source enterprise Hadoop," said John Kreisa, vice president of strategic marketing at Hortonworks. "Today's enterprises are looking to integrate existing applications with Hadoop to realize the benefits of real-time processing and interactive query capabilities. Novetta is helping lead the charge by becoming YARN Ready, enabling customers' applications to run natively within Hadoop."

About Novetta
From Complexity to Clarity, 
Novetta delivers agile big data solutions and services to organizations worldwide. Our advanced analytic software cuts through 
the clutter and empowers our customers to quickly extract value from massive amounts of data. Our solutions—which include Cyber Analytics, Identity Analytics, and Social Analytics—provide the clarity and actionable insight needed to meet our customers' most challenging business requirements.

SOURCE Novetta