Novi Launches AI Commerce Solution: Cracking the Code on AEO

Proprietary optimization models raise product visibility and selection rates by leveraging verified claims in AI shopping

SAN FRANCISCO, Sept. 23, 2025 /PRNewswire/ -- Novi today announced its new Novi AI Shopping Optimizer, designed to increase product sales by helping brands and retailers surface products backed by the verified, trustworthy information that AI shopping assistants prioritize.

As consumers increasingly rely on AI agents like Google Gemini, ChatGPT, Perplexity, and Claude to guide purchasing decisions, the marketing landscape is shifting. While traditional Google searches average just 4-5 words, AI queries average 23 words—making AEO over 5x larger than SEO. Consumers are now asking highly specific, detailed questions that never existed in search. To surface in these AI recommendations, brands and retailers must ensure their product data is accurate, verifiable, and distributed effectively across credible sources that AI agents trust. Novi has developed proprietary optimization models—the first of their kind—designed to raise product visibility and selection rates across AI shopping platforms. Just as Google once defined a new era of search, Novi is setting the standard for AEO.

At the heart of Novi's approach are verified  trust signals—badges, labels, certifications, and endorsements that serve as proof points of credibility. While Novi's optimization models are proprietary, verified claims are among the core ranking factors they leverage.

As the leading data expert in verified product claims, Novi is uniquely positioned to boost product visibility by optimizing how and where these trust signals show up. Unlike generic content tools, Novi is the connective infrastructure linking brands, third-party certification bodies, and major retailer programs such as Target Zero, Ulta Conscious Beauty, and Clean at Sephora. Novi's powerful network ensures that badges and certifications are accurate, consistent, and surfaced in the places both shoppers and AI models look for them.

The key to winning in AI is compounding your credibility across every touchpoint. Novi's AI Shopping Optimizer verifies, optimizes and distributes product data to expand both the volume and credibility of a brand's information. By ensuring trust signals are accurate, consistent and present wherever AI systems look, Novi helps credibility build on itself– increasing the likelihood that products are at the top of consumer recommendations.

With Novi's AI Shopping Optimizer, the impact is clear:

• +230% increase in likelihood of selection over random chance
• +257% increase in product selection among consumers with hyper-personalized queries
• 3x growth in selection rate over competitor products

"We've cracked the code on how AI assistants choose products," said Kimberly Shenk, CEO of Novi. "Our proprietary optimization models put verified data to work, ensuring brands win visibility and sales in AI commerce."

As consumers increasingly shop through hyper-personalized AI queries, verified data has become the key to being discovered. Novi is the first company to bring proprietary AEO optimization models to market, giving brands and retailers a defensible advantage in the era of agentic commerce.

About Novi

Novi is the connective infrastructure and recommendation engine that optimizes how brands show up for growth in AI commerce. Novi serves as the bridge between brands, certification bodies, and major retailers like Target, Ulta and Sephora, ensuring verified product data is accurate, consistent, and surfaced where both shoppers and AI models look for them. Backed by Defy, Greylock, Tiger Global and other leading venture firms Novi is transforming credibility into a competitive advantage, helping brands win visibility in AI-powered shopping while building the consumer confidence that drives growth in tomorrow's marketplace.

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SOURCE Novi