QUEBEC CITY, Jan. 12, 2015 /PRNewswire/ -- Novik, known for the naturally inspired beauty of their shake and stone products, highlights their growing business with a designer-inspired showcase at IBS 2015. The new booth accentuates Novik's exclusive surface treatments and textures to meet today's architectural and builder design trends.
"Under new ownership, we are aggressively investing in people, products and the Novik brand," said Ralph Bruno, President of Novik Sales Corp. "Our new booth exemplifies how the Novik brand is on the leading edge of color, texture and sustainability. We are excited that the market in general and our customers specifically will come to expect this level of thought leadership and demand generation from Novik."
Novik's marketing partner, Interrupt Marketing of Sylvania, Ohio, designed the new booth, which features two distinct architect-designed scenes. The first, "Traditional Rustic," recreates a mountain-inspired natural, indigenous feel. The second, "Coastal Chic," offers a comfortable, relaxed, and airy feel you would find near the shore.
Additionally, there is an active product installation element in the booth. The two scenes and the installation element all feature Stainnatural color technology exclusive to Novik. This innovative technology treats the surface with actual wood stain creating the look of semitransparent stained wood.
Novik® provides beautiful shakes and stone that faithfully reproduce traditional materials at the forefront of technology, offering an option that is both attractive and easy to install. Novik products are a perfect fit for consumers who take pride in the natural beauty of their home, while demanding the freedom and lifestyle that little to no upkeep products provide. With Novik, discover a multitude of possibilities for the residential and commercial construction sectors as well as the renovation industry. For more information: www.novik.com.
Kim Drew, APR
Booth number: #S2467