Celebrates its Digital Evolution with NOWNESSecity: A Weeklong Festival of Cultural Exclusives

Oct 26, 2012, 08:00 ET from

NEW YORK, Oct. 26, 2012 /PRNewswire/ --, the award-winning editorial website that serves as a daily resource for the culturally curious, announced today that it has launched NOWNESSecity: A Weeklong Festival of Cultural Exclusives, to mark the design evolution of its online storytelling platform.

The NOWNESSecity Festival showcases a diverse collection of stories that reflect the exclusive content that NOWNESS premieres every day. Kicking off with an interactive runway fashion film from Barnaby Roper, highlights of the week include an intimate video portrait of Francis Ford Coppola at his 19th-century family hotel in Southern Italy, an exhilarating wave-ride with world champion surfer Stephanie Gilmore, and an extreme culinary exploration with "Demon chef" Alvin Leung of the Michelin-starred Bo Innovation, plus a collaboration with filmmaker Zoe Cassavetes.

The NOWNESSecity Festival also introduces's design evolution, which further encourages culture seekers to discover and explore the platform's breadth of inspiring stories tapping the forefront of contemporary global lifestyle. The website design enhancements aim to offer: more intuitive navigation, curated content recommendations by NOWNESS editors and contributors, a theater mode for viewing, a more engaged community and an easier sharing of stories.

Every day premieres expertly conceived editorial content that covers internationally relevant cultural interests. Whether visiting industry insiders at home and in studio, gaining VIP access to top restaurant kitchens, or sitting front row at preeminent fashion and sporting events, is designed to inform and inspire in the areas of art, fashion, design, travel, music, and gastronomy.  At the same time, the platform also provides luxury brands with a unique way to connect with consumers online. enlists leading filmmakers, photographers and tastemakers, including Spike Jonze, David Lynch, Miranda July and others, to create content that is cutting-edge, consistent with quality aesthetics, and culturally engaging.

For more information on NOWNESSecity visit:

About, launched in 2010, is the editorially independent website of LVMH Moet Hennessy Louis Vuitton, the world's leading Luxury Group. This award-winning editorial website serves as a daily resource for the culturally curious by premiering inspiring stories from the forefront of contemporary culture and global lifestyle. Collaborating with the world's foremost designers, creatives and thinkers, is dedicated to being a vital instrument for experiencing high-end culture digitally. In 2011, won a Webby Award for Best Fashion Website, WWD Japan's Best Fashion Media Award and a Clio Award for Best Interactive Website. In 2012, launched a Chinese-language version, which made it a true dual language platform.

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