NEW YORK, April 25, 2012 /PRNewswire/ -- NOWNESS.com, the digital leader in modern luxury storytelling, today announced that it has launched a Chinese-language version of its unique editorial platform, giving Chinese consumers and luxury enthusiasts a new way to experience high-end lifestyle and to engage with luxury brands online.
The launch of the new site is a natural extension for NOWNESS' innovative platform. Accompanying the new Chinese edition of NOWNESS, www.cn.NOWNESS.com, will be bespoke stories about luxury culture and events in the China region. The new site will offer stories tailored for the Chinese reader, facilitating a cultural exchange of Chinese lifestyle content through collaborations with local artists, brands, and influencers. Content will include features on renowned Beijing-based artist Zeng Fanzhi, legendary restaurant Li Family Cuisine serving traditional food dating to the Qing Dynasty, and curated work by top fashion photographer Chen Man.
By actively promoting its content to a Chinese-speaking audience as well as cultivating editorial customized for its Chinese readers, NOWNESS is engaging in a cross-cultural dialogue and exploring the new paradigm in luxury consumer lifestyle and interests.
The new site capitalizes on China's significant position as a growing luxury market and the importance of digital and social media in the region, enabling luxury brands and influencers to establish an identity that resonates with the Chinese consumer and local brands to exhibit the latest in Chinese culture to NOWNESS' global reader base.
NOWNESS' commitment to representing all markets and readers combined with its focus on enhancing the user experience and its continuous evolution positions the site as a uniquely influential digital media platform.
Every day NOWNESS premieres expertly conceived editorial content that covers internationally relevant cultural interests, whether visiting industry insiders at home and in studio, gaining VIP access to top restaurant kitchens, or sitting front row at preeminent fashion and sporting events. For its daily stories, NOWNESS enlists leading filmmakers and photographers including Spike Jonze, David Lynch, Juergen Teller, Rodarte and many others. At the same time, the NOWNESS platform provides luxury brands across the industry with a unique way to connect with consumers online in a manner that is both cutting-edge and consistent with luxury values and aesthetics.
NOWNESS.com, launched in 2010, is the editorially independent website of LVMH Moet Hennessy Louis Vuitton, the world's leading Luxury Group. Each day, this award-winning online platform showcases an exclusive premiere of the most inspiring stories influencing contemporary arts and global lifestyle, previewing the latest in fashion, art, film, music, architecture and design, travel, sport, and gastronomy. NOWNESS.com covers the full spectrum of luxury and the art of living with the level of innovation and passion for which LVMH is known. Collaborating with the world's foremost designers, creatives and thinkers in the luxury industry, NOWNESS.com is dedicated to being a vital inspiration and resource for experiencing high-end fashion and culture digitally. In 2011, NOWNESS.com won a Webby Award for Best Fashion Website, WWD Japan's Best Fashion Media Award and a Clio Award for Best Interactive Website.
Lyndsey Estin / Anntal Silver
Kekst and Company