BARCELONA, Spain and NEW YORK, April 24, 2017 /PRNewswire/ --
Today, NPAW (Nice People At Work), announced the upcoming release of YOUBORA Infinity, the most holistic analytics and business intelligence (BI) platform for video services which expands upon its legacy helping broadcasters, OTTs, telcos and media companies make data-driven decisions across their entire video service by correlating data from the moment users login until they logout, all in real time.
With YOUBORA Infinity , NPAW broadens the scope of its video BI solution, providing insights based both on web sessions and video playback monitoring all-in-one platform, enabling customers to better understand their audience's behavior and their platform performance also between video playbacks.
Customers have now visibility on a plethora of session metrics to understand why users are not consuming video and more accurately segment their audience to define specific retention strategies and proactively control ARPU. There is also a strong business case in the content management area, helping customers drive successful editorial decisions, launch top performing recommendation engines or forecast greater ROI for their content strategy. And these are just a couple of applications of YOUBORA's family latest expansion.
"Gathering and combining data before, during and after the video playback will only leverage the accuracy and success of decisions in all departments of online video companies," said CEO at NPAW, Ferran Gutierrez.
With the latest expansion and recent SmartUsers and SmartTrends additions to the YOUBORA family, NPAW is looking to disrupt the standard for BI through intelligence to point out, predict, test, act and optimize online video businesses to maximize their revenue.
NPAW is a Big Data and Business Intelligence company helping online video services globally in making data-driven decisions. NPAW has been in the online video business since 2008, and today we are one of the foremost players on the world stage in this domain.
Our award-winning solution, YOUBORA by NPAW, is the most advanced and holistic video analytics BI platform helping top-tier broadcasters, OTTs, telcos, and media companies gain a better understanding of how their audience behaves and how their platform performs in real time. YOUBORA provides descriptive and predictive insights to help customers reduce churn and proactively manage users, increase ad and content efficiency, and overcome operational and technical challenges.
Laura Delcor | VP Marketing Communications, NPAW
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SOURCE NPAW (Nice People At Work)